The UK’s premier street brand. Pushing the boundaries of credibility and distinction, KING has the streets on smash and continues to set the standards by which others follow.

Founded in 2003, its creators were brought together through a shared goal. To create a new apparel brand, a reflection of the creative freedom of their own lifestyle and culture. From the skate scene, the grime and hip-hop movements to the underground world of streetwear enthusiasts and the street art world, KING represents the eclectic mix of British youth and subculture.

The theme of KING is innovation, design, detailing and quality, reflected in its simplicity and subtlety. Garments for the streetwise, smart trendsetters - those who drive the bandwagon as opposed to jumping on it. It is more than a label, it is a representation of style, of distinction, the ethos through which we live our lives.

All outerwear garments and accessories produced are limited to exclusive runs of just 400 pieces with a strict ‘no re-runs and no repeats’ policy! KING was also the first worldwide brand to work exclusively alongside New Era Cap. The independently designed 5950 fitted caps have specialized and exclusive design modifications to the classic New Era that no one else produces, with direct cap hook up’s also available to match all outerwear pieces.

The elite and coveted King Affiliates team continues to grow in presence and stature. 2007 members include British music artists Sway (Best UK Hip Hop artist – BET Awards), Plan B and dubstep producer/DJ Plastician; emerging street artist Edge and the first additions to the brand new KING affiliates British skate team, Shaun Witherup and Daniel Clarke.

The brand is KING >>> Reign Supreme >>>

An eclectic mix, Plastician, Plan B, Wretch32, Pyrelli, J2K, YBM, UKSP, Breakbeat, Titch, Sway, Virus Syndicate, Dubstep, Grime, all UK styles - you know how we do...