RAP ARTIST LAZARUS RISES FROM UNDERGROUND TO MAINSTREAM WITH SIZZLING HOT NEWALBUM “HEART OF A HUSTLER”
Lazarus hit mainstream with his single, “Enemy and I,” featured on the soundtrack of the feature film, “ALPHA DOG,” directed by Nick Cassavetes. The film generated lots of buzz in the industry with its A-list co-stars, including Justin Timberlake, Sharon Stone and Bruce Willis.
Lazarus’s debut album titled “Heart of a Hustler” is the first release launching his new independent label, Lazarus Records located Los Angeles, CA. The album is currently available for download on Itunes. In a society where it seems rap and hip hop music has ran it’s course, music critics say “the diversity of Heart of a Hustler is new and refreshing”. Imagine a little reggae, rock and a bit country over a hip hop beat. On stage Lazarus has the charisma and body of LL Cool J, the intellect of Tupac, and the street edge of 50 cent and he’s twice as nice on the eyes. To hear music visit www.myspace.com/Lazarusrecords
About Lazarus
Intrigued by the name “Lazarus” everyone wants to know what the story behind the name is. Born and raised in Lake Charles, Louisiana Rawlin “Lazarus” Guidry survived a turbulent childhood of abuse, violence and neglect that lead to an even more turbulent teenage life. As a young kid hustling on the streets Lazarus landed himself in juvenile detention at the age of 14. Like so many other teens Lazarus lived and loved the hip hop culture, especially the music. While in juvi, Lazarus decided to take his love for hip hop, music and poetry to the next level. Once released, he recorded his first single, “Another Day on the Hustle,” with a neighborhood rap group.
Hustling the streets by day, but writing poetry at night, Lazarus listened to the rap music that filled the airwaves – namely Houston’s hardcore rapper Crime Boss. “He has been the biggest influence on my music,” said Lazarus. “He’s the real deal. He’s a rapper and a lyricist, and he rapped about the life I was living at the time.” Giving more props, Lazarus adds, “Anybody who’s true to the game knows that Crime Boss was a rapper who influenced the art form.” Other musical influences include rappers N.W. A., 8-Ball, and MJG.
At 15, he recorded his first single, “Another Day on the Hustle,” with a neighborhood rap group.
Two years later, Lazarus was busted again for selling drugs and although he was a juvi, the courts decided that he would stand trial as an adult. He was sentenced to 12-years! Remarkably his attorney, an advocate for child rights, convinced the judge to reverse the sentencing on the grounds that Lazarus was only 17 years old and truthfully the sentencing was harsh and unusual. Lazarus was paroled and allowed to finish high school. For such fate, he adopted the rap moniker “Lazarus” in reference to the biblical character that was raised from the dead and was given a second chance at life.
Lazarus shopped his demo tapes to record companies in Los Angeles. Witnessing the success of rappers on the New Orleans-based record label, Cash Money Records – i.e. Hot Boy – caused Lazarus to grow impatient so he started his own independent label, Lazarus Entertainment. He released his first album, “Here I Come” in 2000, and moved more than 10,000 units, hitting the road in his hometown of Lake Charles, LA and neighboring cities.
The first single released off the album entitled “Heart of a Hustler” is “Enemy & I which was featured in the film “Alpha Dogs” starring Justin Timberlake and its soundtrack. Lazarus made his foray into acting nabbing his first lead role in a film entitled Joshua Heart of a Warrior.
His second release, “Heart of a Hustler,” is set to hit radio and retail. Describing his music as that influenced by the West Coast, but flavored with his deep southern roots, Lazarus’ sound tells the story of his struggle, his pain, his reconciliation and his ultimately, his breakthrough.
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