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First and foremost, Faultline Music Group honestly believes in being artist-centric. All of our efforts are targeted at the creation and maintenance of long-term mutually rewarding associations. Because of this philosophy, it is absolutely essential that, prior to considering working with any artist, we establish that our thinking runs parallel with theirs. We thrive on communication, honesty and common sense. We strive to be as flexible and responsive to artists' needs as possible. That is perhaps the most pronounced advantage to a competent smaller agency: the artist's confidence that, in their agent, they have a dedicated long-term consultant who will represent them as they wish to be represented. We are direct and treat our clients as responsible adults who do not need to be fed platitudes and distortions in order to preserve or enhance the relationship. If we feel that an artist is making a poor decision, that artist will be advised of that opinion. Naturally, once we have been heard on any such issue, we will faithfully do our best to execute the client's wishes. We have never played the game of attempting to promise to outperform other agencies financially because that creates very unhealthy and destructive motivations within the company. Every deal that we strike on behalf of a client is one that we feel is as equitable to all parties involved. Perhaps the most fundamental truth we can relate about Faultline Music Group is that we will not seek to represent any artist whose music has no real fans within the company. It is not healthy to divorce music from passion no matter how much of that is in evidence these days. We believe that real music is extraordinary art with a substantive and enduring social value. Reducing it to shallow, disposable product manufactured by faceless and interchangeable musicians is to plot an indefensible course toward disaster. While this is epidemic throughout the music industry right now, you won't find any of it here at Faultline Music Group. We, like you, are music fans. Our tastes run into many genres so do not be surprised as we continue to demonstrate that our methodologies apply equally well across many stylistic lines.
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