"In the 1970s, imagination held sway and every flight of fancy was possible. Screwed around the wrist of the beloved with a screwdriver, the LOVe bracelet de Cartier thus became a provocative talisman and at the same time an iconic symbol of a fusional love... Forgetting yourself until you are no longer two, but one; possessing or letting yourself be possessed.
And you, how far would you go for LOVe?"
And you, how far would you go for LOVe?"
"It's a beautiful act that leads Cartier down to the paths of LOVe, bearing the gift of LOVeCHARITY for others. Pure emotion for a worldwide action: the LOVeCHARITY bracelet, or the story of a coloured cord connected to two rings of LOVe, from which a percentage of the sales are donated to charities. The chance to weave links of LOVe and Cartier all over the world: links of friendship, links of couples, from him to her, from me to you, from us to them."
