Luis’ humble beginnings started in the early 80’s when he was captured by the sounds of the Hot Mix 5 on WBMX, Chicago’s then top urban radio station. The seedpod of his music production broke and started to take root as he would regularly record what he’d heard on the radio, make his own edits, and bring them to school. He ingrained himself in the local scene and along his travels he was offered a job as street promoter for the biggest party of the land, Sunday’s at The Riviera, and it changed his life. He worked there until the club closed in 1989.
The early 90’s gave rise to the rave scene and when it broke in Chicago, Luis quickly became the biggest Rave / large party event planner in the Midwest, spearheading massive gatherings including VooDoo, 21st Century, and Millennial Dawn, a New Year’s Eve event of 10,000 plus attendees. It was exciting time and a whole new way of doing events; concert-scale production with DJ’s at the center of it all. In 1994 he started doing his own events in venues where many now-famous DJ’s originally cut their teeth. Luis thrived in this environment and succeeded to produce over 1000 events in Chicago, Saint Louis, Milwaukee, Nashville, Detroit and Ohio. Known for his golden touch and excellent reputation as a trustworthy businessman, he was able to acquire many DJ’s and live acts to exclusively play for him like Grammy Award Winner Louie Vega, Carl Cox, & mega European Dance artists, Daft Punk. Drawing such immense crowds eventually caught the eye the owner of premier club Metro-Smart Bar, a well-known venue that, up until then, had an all-rock concert repertoire. The owner quickly made Luis the exclusive promoter and talent buyer of all Electronic Dance Music events and that in turn, put Smart Bar on the map. Wanting to focus more on Djing and music production, in 1998 Luis became the Sunday resident DJ at Smart Bar quickly gaining respect of his peers and the dance community at large, playing alongside such artists as Cassius, DJ Sneak, Derrick Carter and many other talents from around the globe,
As only a man on an expanding mission would do, even with the residency and events going really well, Luis found himself needing to enlarge his and other artists’ exposure and their message even further. The only way to do it was to blossom out of the clubs and onto the airwaves. In the same way he flipped the Smart Bar into a flourishing Dance Club, Luis soon managed to convince the Alternative Rock radio station Q-101 FM into programming specialty hot House mixshows on the weekends. As a result he became an integral part in bringing electronic dance music to the FM airwaves with his radio show, Sonic Boom. Within 6 months it become the most listened program of its kind in its time-slot. In 2001 Luis was hired by XM Satellite Radio to bring his brand of music to the national airwaves. As Program Director, he created The Move, the first and only 24 hour House Music radio station in all of North America. Moving to Washington D.C and building his studio along with learning music production. Luis broadcasted his live show “All About” Mon-Fri to millions of listeners and on the weekends played in cities all over the U.S. He also was the PD of XM Chill a station that ranked Top 10 listenership of the 160 broadcasted channels. He forged many great relationships and the respect of many great producers and DJ’s like Louie Vega, Pete Tong and Frankie Knuckles among others. He traveled the world with the mission to bring his funky vibe heavy brand of dance music to devoied music fans. In 2006 Luis decided to move to NYC to further his career as a DJ/producer and to work with other like-minded people. His ability to bring energy to dance floor has gotten him many high profile gigs in Miami during WMC and a guest spot in Ibiza, Spain at Louie Vega’s renowned party “Soul Heaven” in 2008.
This sparked the need to focus own production and music full-time. He since left his duties as Program Director at XM but kept a two-hour weekly show on Area ch. 80 every Sunday. He subsequently remixed several high profiled labels and artist.
Aside from current productions Luis has been grateful and lucky enough to always follow his heart which has lead him to achieve goals that most DJ and Dance Music producers simply dream of.
Use the HOUSENY list for comps until midnight and/or reduced admission until 2am at Pacha every Friday (19+) and Saturday (21+)!! Email Guestlists@HouseNYonline.com for guestlists & table reservations Ask about our $175 Kettle One specials!
Wednesday @ Pacha THANKSGIVING EVE WITH DANNY TENAGLIA!! Email Guestlists@HouseNYonline.com to use the HOUSENY list for $10 till midnight reduced admission till 2am
Phobic continues its run of quality releases with its latest outing, 'Sunny Like Jazz ep', a second outing on Phobic for Jr from Dallas.
'Funkthead' kicks things off in fine style with filtered basslines , jazz keys and spoken vocals delivered in the man from dallas unique style. One for the peak time slots. 'Jack'n Jazz' is just that!....another peak-time floor filler!
Next up is the tom special interest remix of 'Funkthead', Tom delivers his trademark swingng beats and vocal snips to give us his funked up version of the original. More peak-time buisiness for the more funky dancefloors.
Then we have Matthew Random's remix of 'jack'n jazz'. Matthew takes things on a more techy slant with subtle acid squelches cut up horn samples. A great deep funky techy groove !
When: Thursday, May 28, 2009 10:00 PM to 4:00 AM EDT
Where: Sin Sin NYC 248 E.5th Street Manhattan, nyc 10003
We are Looking forward to you & your friends Joining us for this Great Night of Music and Fantastic People @ The Expansions Party! Also in the mean time till party time you can check out and download the Expansions Sessions Podcasts Free @ http://www.rawcast.podomatic.com peace Markus
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