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Make It In Music (‘MiiM’) is a Music Industry Resource Company set up by Ian Clifford, ably assisted by Amanda McGowan. Between them they have 30 years of frontline global Music Industry experience.

After working tirelessly to find, develop and hone young talent for many years, it became glaringly obvious to them that the young hopefuls always had the same questions and always made the same mistakes in their quest for fame and fortune.

That quest has only become harder in the last few years with the turmoil caused by the extended death throes of the long-serving Artist and Record Company model. Nobody knows quite how the explosion of the digital age in the Music Industry (downloading, social networking, the death of the CD etc) will play out. There are theories and there are potential new models, but for now, the future is clouded.

It was always difficult, in any age, to get a band together, learn to write and play, and then attract enough attention to get a shot at success. It’s even harder now that the record companies have less money and even less room for manoeuvre. But….there are now some truly feasible alternative ways to reach your future fans and even ways to financially sustain yourself outside of the record company model.

Some bad, and a little good then – but the same things remain true whether you try to go it alone or look to get signed. You need to work out how to be good enough and you need to find a fanbase.

It’s the lessons that the founders can impart to help in that quest that led to the creation of MiiM. Having worked as a music lawyer, artist and producer/songwriter manager, record label owner, music publisher, promoter and more, there are few things that Ian hasn’t seen in the Music Business. With No.1 records on both sides of the Atlantic and first hand experience in Rock, Pop, Indie, Hip-Hop and Dance (and even a little folk!) that knowledge can be transcribed to any artist in any genre. From a technical legal starting point, through the creative process, making the record and ultimately marketing it and the band to the public, they can share their knowledge of all of it.

Amanda has more than one degree in Psychology – an immensely helpful training both in dealing with artists and also in understanding what makes people become fans. Years of on-the-road touring and street team marketing, both in the moshpit and at the front edge of the digital frontier, make the value of her insight to any emerging artist incalculable.

The aim of Make It In Music is to bring you all the information, resources and help that you need to succeed in the Music Business – and they can walk the walk, not just talk the talk.

To your success!