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In 2006 Mark Roebuck, a singer/songwriter from Charlottesville, Virginia, released “Some Half-Remembered Thing,” a collection of glistening power pop recorded with his new band, Noonday Ruin. Bruce Brodeen, president of Not Lame Records wrote in reviewing the CD that “Mark soars and shines as only he can. He has one of the more unique and truly beautiful voices you'll hear in pop…” Noonday Ruin is made up of several members of his former ensemble, Big Circle, a five man power guitar group that in 2005 released a fourteen song CD called “Things May Change,” that received wide praise and rave reviews. In the All Music Guide, Lindsay Planer gave the CD 4 stars, and wrote that it was “a stunning collection of interesting modern jangle-pop compositions, brimming with catchy and charismatic hooks that more often than not take the melodies into compelling and unexpected places…Mark Roebuck’s material is as brilliant as ever.” In Shindig Magazine, Jon Mills wrote that the music had “crafted melodies backed by chugging guitars. It’s way better than most American Power Pop.” Fufkin Magazine wrote that the material was “as radio friendly as indie pop can get.”

In 2005, Mark also released Tribe of Heaven, “Imagine We Were,” a collection of recordings originally done with Dave Matthews in 1989-90 that has become one of CD Baby’s 20 top selling albums of all time. It includes three co-written compositions. On of these, The Song That Jane Likes, was included on the Dave Matthews Band’s first release, Remember Two Things in 1994, an album that ultimately went gold. The song was also on their Live At the Gorge CD, which premiered in Billboard’s Top Ten List in the summer of 2004.

In 2003, Not Lame Records released “Goodbye September,” an anthology of recorded music from Mark’s 1980’s power pop band, the Deal, a band that was at one time signed to Bearsville/Warner Brothers Records. This CD met with rave reviews, and was one of Not Lame’s best sellers of 2003. Writing in Pop Matters Music Magazine, Gary Glauber cited it as one of the top ten releases of 2003, stating that “Mark Roebuck writes songs based on acoustic sounds with harmonies, and gentle folk rock. Add the kind of powerful guitarist you’d only find in louder bands and you’ve got the winning paradox that was the sound of the Deal.” Rick Schadelbauer wrote in Amplifier Magazine that the CD was “driven by the vocal and songwriting talents of Mark Roebuck and the guitar artistry of Haines Fullerton,” and stated that the music was “intelligent, quirky pop with a heart…keeping it hidden any longer would have been truly criminal.” In Shindig Magazine, Phil Suggitt wrote that “the Deal had a lot going for them, particularly Mark Roebuck’s songwriting ability and their vocal sound.” In the Italian Power Pop Magazine, Shake It Up!, Claudio Sossi gave the CD 7.8 stars out of 10, and wrote that “its hard to find the songs anything short of irresistible. The Deal searched for the perfect power pop song and found it in “Cinnamon Square,” a composition that in 1988 led Musician magazine to name the Deal one of the top 20 unsigned bands in the world.