MASUD SADIKI
Described as the most influential reggae artist coming out of the twin Island paradise of St Kitts and Nevis and, more specifically St Kitts, Masud Sadiki delivers everything that is positive and great about reggae music.
Masud is charismatic and powerful, yet humble. Hence immediately upon meeting this brother, one cannot help but feel at ease in his presence.
The St Kitts born artist, christened Kevin Donovan in 1974, began performing publicly at high school concerts, where he immediately stood out amongst his peers. Masud quickly began burning up local gigs and talent shows, which led him to share the stage with the likes of Buju Banton, Luciano, Denise Brown, Morgan Heritage, Beres Hammond, Wyclef Jean, Culture, Lucky Dube, Gregory Isaacs, Junior Kelly, Everton Blender and many other reggae stars, many of whom have influenced his music.
Any artist can make a statement, but Masud is here to make a difference. Masud is a recording artist, writer, and dynamic performer, with over 12 years of performing experience, including 4 years as a lead vocalist of Caribbean Roots (the house band for Four Seasons Resort, Nevis). His mission is to bring uplifting songs with a steadfast message of universal peace and love to his listeners.
With an exciting blend of roots reggae, ska, a touch of dancehall, a dash of African rhythms and a sprinkle of other Caribbean musical flavours, he manages to keep it lively and fun, with catchy melodies and brilliantly crafted music, while delivering socially conscious lyrics.
On stage, backed by his tight eight piece band Kala-Bash also from St Kitts, he touches his audience with his charisma, sincere humility and positive vibe. His performances are passion filled, hypnotic and his over all energy is nothing short of contagious. “I get a spiritual high when I’m on stage and the energy from the musicians and audience heightens the experience”, he says brandishing his signature smile.
Masud also lends his time to the youths in his country, hosting music workshops, going to schools, and giving motivational talks. He was selected by the Government of St Kitts and Nevis to represent the federation on a study tour to Taiwan in 2001, as he was considered one of the most influential youths. He often performs for charitable causes, such as, the St Kitts Special Olympics Team fund raising concert as well as for school concerts, at no expense to the schools.
His superb vocal skills and creativity are evident on his two independently released albums: “Blast Off” in 2001 and “Sun Down 2 Sun Up” in 2003. Both albums have collectively featured local and regional favourites such as Love For Mama, Log Out, Wonder How, and Reggae Run This Party. Since the release of “Sun Down 2 Sun Up”, he has released two singles Start Counting in 2004 and Come A Me Yard in February 2005.
Masud has performed in England, Cuba, Taiwan, and in many other neighbouring Caribbean islands including Anguilla, Antigua, Montserrat and St Croix. He resigned from his lead vocalist role with the Caribbean Roots Band to direct his full attention to his solo career. After a few personal and business challenges, Masud is busy getting ready for the launch of his third album “Keep It Down To Earth” which is due for an early 2009 release. It will be released under the Pull Phactor Entertainment independent label, which is owned by Masud and his producer/music director, Hakeem “Raga Redz” Samuel.
This new album will show a more seasoned and mature Masud. It will be Masud’s most impressive work to date, as it will be fully loaded with nine (9) new powerful songs and four (4) previously released crowd favourite hits. The four familiar hits are namely Wonder How, Love For Mama, Start Counting, and Come A Me Yard. “We have decided to re-release Wonder How and Love For Mama because of the great demand for them and the fact that this album will be backed by a heavier and more creative marketing and promotion campaign than with the previous albums”, says Masud.
Unlike his previous albums, this album will be a lot more organic and authentic, as he is using more live instruments, including drums, guitars, bass and percussions to significantly improve the sound quality. This album will be a 100% St Kitts/Nevis product, as all the lyrics and vocals are being supported and brought to life by a carefully selected powerful team of local musicians, producers and engineers.
Armed with a wealth of experience, passion, talent and countless self-penned songs, this dedicated artist is all polished and set to take his music to music-lovers all over the world.
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