MISSION STATEMENT
MyStrength is a project of the California Department of Health Services and the California Coalition Against Sexual Assault (CALCASA), a statewide coalition of rape crisis centers and prevention programs founded in 1980.
Our mission is to provide leadership, vision and resources for rape crisis centers, individuals and other entities committed to ending sexual violence.
VISION STATEMENT
Our vision is a world free from sexual violence. To help make this vision a reality, we have created the "MyStrength Campaign” to enlist to young men to take action to stop rape.
The campaign centers on the theme of “My Strength is Not for Hurting,” and is designed to raise awareness of sexual violence among youth and highlight the vital role that young men can play in fostering healthy, safe relationships.
BACKGROUND
Originally developed by Washington DC’s Men Can Stop Rape (MCSR), CALCASA adapted MCSR's "Strength Campaign" for use in California as the "MyStrength Campaign." MCSR's Strength Campaign currently appears in communities across the nation, Puerto Rico and more than 20 countries.
