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What is “NJS West?”
NJS West! (www.njswest.com) is the official Los Angeles HQ for the New Jack Swing/R&B Online Community whose concept was introduced in July 2005. Featuring exclusive multimedia content such as streaming broadband video, celebrity sound bytes and trailers, artist biographies, informative essays, cover stories, and the “media host” Keith “ZappMan” Crenshaw, NJS West! stands as a force to be reckoned with in the music, media and online entertainment industry.
There will always be a continual demand for Adult Contemporary RandB. New Jack Swing has a two-fold audience appeal: young listeners like its urban, grittier hip-hop overtones, while the “middle income” adult listeners appreciate its soulful, gospel-influenced vocal harmonies and textured musical layers. Since New Jack Swing combines both of these musical styles, its appeal crosses all gender, ethnic and age genres, making it a powerful niche market indeed. NJS West! reaches a target audience that is intelligent, passionate about the music.
NJS West! seeks to harness the New Jack Swing experience with various media endeavors, like streaming broadband video, merchandising, artist relations, etc. The possibilities are limitless! The global appeal of New Jack Swing is apparent on the NJS West! platform. Both entities have experienced consumer occurrences on various continents.
NJS West! has adopted “Music, Media and Motivation” as its slogan. Quincy Jones once stated, “It’s always about the music first.” Indeed! Second, NJS West! seeks to always implement positive media portrayals. Thirdly, if a motivating, positive experience can be left with the consumer and the entertainment buying public as a whole, then ours is a job well done.
** HIGHLY RECOMMENDED READING **
"The Mis-Education of the Negro" by Carter G. Woodson/
The Autobiography of Billie Holiday/
The Autobiography of Quincy Jones/
"Posessed: The Rise & Fall of Prince" by Alex Hahn/
"The FUNK: The Music, The People, and the Rhythm of the One" by Rickey Vincent/
The "Good Book" (smile!)/
The James Brown Autobiography/
"Motown: The Music and the Magic" by Berry Gordy/
"Call Her Miss Ross" by J. Randy Tarabolelli/
"Michael Jackson: Unauthorized" by Christopher Anderson/
"Everything You'd Better Know About The Record Industry" by Kashif (Michael Jones)/
The LaToya Jackson Autobiography/
"Black Like Me" John Howard Griffin
The ZappMan and is now in the building!! The Artists Network is proud to welcome you into our network circle of friends. We commend and salute your work to keep REAL Music alive and are honored to make your acquaintance. We look forward to the possibilities of networking with you in the near future. Elaine McDuffie President/Founder The Artists Network www. theartistsnetwork. tv/
The Zapsterz....whats the deal brother. Just droppin' you a line. Looking forward to you welcoming the lean, the mean and the clean Angel of the night to LA...Let's do this!
3rd August Toronto Canada (carnival day(Long weekend) Hosted by ZappMan and Commander B (www. njswest. com)and special guests. 315 Queen St E. Toronto Berkeley Church Heritage Event Venue
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