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Music lovers the world over have been inundated by cynics who think they’re part of a dying industry. On the contrary, Now On is leading a renaissance of the very fundamentals that defined popular music at its conception: creativity, originality, fearlessness, and of course, entertainment. In fusing and confusing this elemental barometer, Now On emerges with a grimy, post-futuristic freshness unseen or heard to date. Consisting of emcees IX Lives (son of Larry “Squirrel” Demps of the legendary Dramatics) and Jackson Perry, together with Haircut of Athletic Mic League (AML), Now On is set to make their tenure in the music industry the very definition of “def.”

This September 2008, Now On will release their transcendent, new album “Tomorrow Already”. The campaign will be supported by the A-Side Worldwide management team and will provide a glimpse of The New Model™ at work. With the Lab Techs production team at the helm, Now On has created a timeless, melodic, electro-soul sound that is both genre-defying and genre-defining – a sound that is quickly separating them amidst the bubbling Los Angeles music scene. Having shared the stage with Eminem, Slum Village, The Roots, Mos Def, Talib Kweli, Common, The Pharcyde, De La Soul and Little Brother, to name a few – the members of Now On have felt the influence of the industry’s elite, and are prepared to stand among them.

In 2007 Now On released three highly anticipated projects in the U.S., Europe, Japan and Australia, including their latest digital masterpiece “Don’t Call It A Mixtape” hosted by the legendary DJ House Shoes. Now On’s debut full-length “Eye Level” received critical acclaim from a variety of publications, including a 4/5 star review in the February 2007 issue of Scratch Magazine. Later in the year, “The Willows EP” released exclusively on Japanese label Subcontact, hit record stores in the East Asian territory, providing a sneak preview of Now On’s new sound. Since their relocation from Michigan in 2005, Now On has toured extensively throughout the U.S. and Europe, and have pulled themselves up by their melodious moon-bootstraps to become a staple in the LA scene, where the unparalleled energy of their live show finds entertainment industry skeptics pumping their fists in the air, screaming “Live for the Now, On to the future!”

The new album featuring Buff1, Aloe Blacc and DJ Rhettmatic - with production from The Lab Techs, Jake One and Astronote.

Tracklist:
01 Here
02 The Answer
03 All You Ever Knew
04 This Way
05 Unwind
06 The A feat. Buff1
07 The Willows
08 Tomorrow Already
09 Marbles
10 Catapults
11 Touch feat. Aloe Blacc
12 Reprise
13 The Return

AVAILABLE NOW IN THREE COLLECTOR COVERS