Obviously

About me:

Australian designed "Obviously" underwear.

Its unique style has seen the Obviously for Men underwear range expand quickly, with retailers in Australia, the United States, the United Kingdom, Japan and Europe.

Social Responsibility:

Obviously believes strongly in supporting the broader community. This is why we sponsor Prostate Cancer Research through the Queensland Cancer Fund. Every time you buy one of our men's products you will be supporting the search for a cure and the associated programs that are designed to help the sufferers of Prostate Cancer and their families.

Go to www.prostatecancerqld.org.au to find out more about Prostate Cancer.

Help Obviously to help the environment:

Here at Obviously we believe there is nothing more important than our natural environment. From our underwear to our packaging our goal is simple: Obviously Green!

Modal material:

The Modal material that makes up the majority of our garments is one of the most environmentally friendly textiles that exists. It is made from sustainable beech tree plantations using a 100% natural and chemical free process.

The production process of Modal results in a huge reduction in water usage when compared to other popular underwear fibres.

1000 kilogram of Modal requires 500 litres of water to produce while the same weight of cotton requires 6,000 litres of water. This results in a huge saving of one of Earth's most precious resources - water!

Obviously Packaging:

Even the packaging we use is Obviously Green. Our packaging is made from 100% recycled office paper that has not been bleached or chemically treated.

Obviously Benefits:

The Obviously for Men underwear range eliminates the Big 5 :

1. Sticking – no sticking to the inside of your leg or self

2. Squashing

3. Readjusting – no more embarrassing adjustments in public again

4. Sweating – our water absorbent material fibres will keep you cool and dry

5. Chafing – a much more comfortable run or cycle

Anatomical design:

Obviously's revolutionary design is what makes our underwear so comfortable. All Obviously for Men underwear products have an anatomically designed pouch. The U shaped seam that forms the base of the pouch is designed to sit directly behind your bits, up against your body. This ensures a snug fit and provides the separation necessary to eliminate all the discomfort of regular underwear and provide the benefits listed above.

The Obviously design also allows your genitals to hang downwards and move freely as nature intended. With an increasing number of men concerned about their fertility, Obviously's unique design is non-restrictive of testicle movement and significantly reduces the heat build-up of regular underwear which has been linked to reduced sperm count, reduced swimming ability of sperm, and a decrease in the DNA quality of sperm.

***Remember we don't inherit the Earth from our ancestors; we borrow it from our children.***