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The entry grid is now open for the 12th annual Gumball 3000. The 2010 rally will leave from London on 1st May before taking in Amsterdam, Copenhagen and Stockholm. All 120 cars will then be airlifted to Boston from where they will continue to Montreal, Toronto and finally New York seven long days and nights later. Visit http://gumball3000.com/rally for more information.
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The first Gumball 3000 took place in April 1999, when British creator Maximillion Cooper invited 50 of his friends to take part in a 3000-mile party around Europe to bring together the music, film, fashion and sport.
Ten years later, and things have certainly grown, with crowds of over a million people attending the start in 2007, London, and a televised and online audience that reached over 60 million in over 150 countries around the world.
Incorporating a new 3000 mile route each year, the attraction of the Gumball transcends social barriers, appealing to the adventurer in everyone, regardless of status or wealth; combining grease, glamour and guts in equal measures, stretching the experiences of travel and entertainment – just that bit further.
Gumball 3000 consistently hits the headlines as ‘Cool Britannia’s’ most unique addition to pop culture, described by Vanity Fair Magazine as ‘the most rock ‘n’ roll car rally ever staged’ and famed for its exploits and celebrity participation. The event annually attracts big name stars including Oscar-winning actor Adrien Brody, Jackass stars Johnny Knoxville, Bam Margera, Chris Pontius and Ryan Dunn, David Hasselhoff, Hugh Hefner, supermodels Jodie Kidd, Caprice and Tyson Beckford, Kill Bill’s Daryl Hannah, action sports legends Tony Hawk, Matt Hoffman, Carey Hart, and rock stars including Snoop Dogg, Travis Barker, The Enemy, Jamiroquai and Xzibit!
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Gumball in Numbers
• 1.25 million fans gathered on three continents to cheer on the Gumballers in 2005
• $29 million worth of motorcars competed in 2005’s rally
• More than $30 million worth of machinery drove in the 2008 rally
• During the 2008 Rally, 50 million fans visited gumball3000.com, making it the “No. 1 mover” for Yahoo Buzz Charts.
• Approximately 135 cars and 300 drivers participated in the 2009 Gumball 3000
• In 2006, Gumball 3000 visited eight countries and three continents in eight days
• In 2008, Gumball 3000, took over 20 different Nationalities into North Korea, becoming one of very few International Groups to be invited into the controversial country.
• Since 1999, more than 1,000 of cars and over 2,500 drivers have participated in the annual rally
• The original rally, in 1999, included Maximillion Cooper and 50 of his closest friends
• Gumballers have visited more than 88 cities, 39 countries and 5 continents since the rally’s start in 1999
• Nearly 250,000 people attended the rally’s start in central London in 2005
• The 2009, the Rally was featured in over 500 online sites in the month of the Rally alone.
• Gumball 3000’s MTV Jackass special had the highest viewing figures of any MTV show that year, and has been repeated hundreds of times on MTV and other worldwide channels since its premiere in 2001.
• Gumball 3000’s 2008 youtube series won 15 awards during the month of the Rally, including the Quality of Content award. This was across 15 different countries.Movies
Gumball 3000 Films Ltd produces commercials, music videos, feature films and documentaries, working with some of the most talented directors around.
Early commissions from networks including the hugely successful MTV Jackass Gumball Special produced with Dickhouse Films (Jeff Tremaine, Johnny Knoxville & Spike Jonze), and the acclaimed BBC documentary, Ruby Wax Does the Gumball, led to establishing Gumball 3000 Films in 2003.
Later that year Gumball 3000 The Movie was released by Universal Pictures to critical acclaim, premiering in London’s Odeon Leicester Square and at Grauman’s Chinese Theatre in Hollywood. This instantly led to commissions to direct and produce programming beyond that related to the rally. Recent productions have included a series for Channel 4 hosted by Danny Dyer and Tamer Hassan; Gumball founder Maximillion Cooper’s directorial movie debut, 3000 Miles
More recently, and most notably, Gumball Films produced Oscar nominated director Mike Figgis’s (Leaving Las Vegas) latest art house feature, Love Live Long. The full length feature premiered at the Tribeca Film Festival in New York, and at the Cannes Festival in the French Riviera.Television
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About me:
“Gumball is about challenging tradition and taking a non conventional approach to exploring and developing cultural and creative boundaries” Maximillion Cooper, Founder & CEO, Gumball 3000 GroupThe Gumball 3000 brand has grown organically from its origins as a notorious car rally, into a successful global lifestyle and entertainment group. In 2007, Forbes magazine valued the Gumball 3000 brand at over $200 million. F*@k Yeah!
Details
- Status: Married
- Hometown: London
- Zodiac Sign: Taurus
- Occupation: The Worlds Coolest Car Rally








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