We are Hood Theory...
While not exactly known for being the centre of the Hip Hop universe, Bedford, England is where Hood Theory calls home. From a small (trust me i mean small...) smoky studio in the heart of nowhere a Jamaican, a British Indian and an Englishman try and make the most soulful, melodic, reggae inspired hip hop around right now, each track we make bumps with positive melodies without diluting that crucial sound of raw Hip Hop
The first noticeable aspect of Hood Theory's tracks is The Passion HiFi's work on the beats. Forget your average "check out my keyboard" type of production. The Passion HiFi creates genuine soul music in its purest form. The beats have a warmth and honesty, and you can hear it in the end product, Passion has a real love for his craft. The drums bump, the samples are carefully chosen and placed, and a mood is set in such context that you cant help but succumb to the rhythms. Now what about the front men…?
If your idea of emceeing bliss is yet another misogynistic, angry, clichéd rant, then the two Hood Theory emcees aint gonna be your men, for starters to call Jon Pecos just another MC is blasphemy. The native Jamaican emcee has a flow that is thoughtful and lyrical yet it fuses with Switch’s staccato, passionate rhymes like a single consciousness. The topics are deep, and while they don't throw a dictionary of grammar at you, what they say is said and sung superbly. Ultimately we hope to create an aural environment that not only gets your head nodding, but also promotes a feeling of contemplation. From topics ranging from love to religion we hopefully can pull you into the groove of our music while the sweet melodies will keep you hooked…You know that!!!
SWITCH - MC
JON PECOS - MC/SINGER
PASSION HIFI - PRODUCTION