With his fans eagerly awaiting his next move and many in the industry craving his creative guidance and unique flair, SisQo re-emerges hotter than ever to complete his Dragon trilogy with Last Dragon. As a true pioneer in his craft, SisQo is back with his trademark high-energy acrobatic performances, versatile songwriting, and production. Held back previously by the old music model, SisQo is bringing the fans more music more often. SisQo continues to revolutionize the game by progressively utilizing technology in the changing marketplace. With Last Dragon, SisQo brings his fans the ultimate interactive experience via a two-pronged approach that combines musical and theatrical elements. “This is a paradigm shift,” SisQo said recently, “It’s new things, exciting singles, and it was made with my fans in mind.” It is not often that an international icon, platinum artist, seasoned actor, and groundbreaking performer emerges in our midst. With a new project that is Rated “S” for Sexy in every aspect, SisQo is back to change the way we think about and experience music. He is set to bring his fans the seemingly impossible: a flawless album from start to finish. The first single from Last Dragon is, “Who’s UR Daddy” which is already buzzing in the marketplace and receiving a great response. And, of course, no SisQo album is complete without a hit by Dru Hill. Last Dragon features a range of producers and writers—and most notably SisQo’s own work. He penned and produced much of the album himself. “We make hits,” SisQo said, “I’m known for working with unknowns and making them known. We get hits wherever they come from.” Last Dragon will be released on SisQo’s label, Dragon Music Group, formerly known as Dragon Records. It was the label responsible for his hits, “Incomplete," “Thong Song,” and “Got to Get It.” Since its inception, Dragon Music Group has grown and become a larger entity.
When asked about his thoughts on the industry SisQo responded, “Imitation is the best flattery. I’ve learned from the best myself. It’s an honor to see cats out there doing what I’m doing—but I make it hot.” With ten years in the music industry and an unstoppable urge to create, SisQo chose to hook up with the original team behind the success of Dru Hill to back him up on Last Dragon. “I chose the team that made it all happen; the ones that made me a household name.” SisQo formed Dragon Music Group with original managers Kevin Peck and has employed the marketing and public relations services of Prana Marketing—which is owned by Angela Thomas, who did the marketing for first two Dru Hill releases.
Like all good trilogies, Last Dragon brings SisQo full-circle, though reinvigorated with international experience and a mature sound. SisQo notes: “It may be the end in the series, but it truly is a new beginning.”
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