In the midst of a jaded musical landscape where great lyrics and outstanding musicality have, for the most part, gone amiss, Paula Lobos emerges.
She was born in Montevideo, Uruguay and moved to Sweden alongside her family at the age of three. Her passion for music developed early on but it wasn’t until she discovered Whitney Houston on a road trip with her father that her life was transformed—“I was so impressed! Wow, I couldn’t believe you could sing like that! That’s how I wanted to sing.”
And so, Paula’s love for soul, R&B, and pop was born. She was blessed with a melodic voice; a perfect blend of tradition and modernism that defines her musical being. She spent 5 years as part of a gospel choir and it turned out to be another changing point for her, “Singing gospel was a very good way for me to develop and find my own style as a singer, it provided an incredible foundation”. After studying at several music schools in Stockholm, Paula decided to take matters into her own hand and in the fall of 2002 she founded LadyBug Records and released through it in May 2003 her debut album “Aura” to large critical acclaim. The first single “Fuss & Fight” and the second one “Your Life” became hits throughout Sweden garnering tremendous support on Swedish national radio and on music channels ZTV and MTV.
Still, after earning such success with English music, Paula felt she needed to delve into her musical core and herself culturally. Under that premise, “Una Vida Más” was born. Her first full-length album in her native tongue Spanish. In keeping with the truthfulness that characterizes her, the album is a combination of the sounds of R&B and Pop she has always loved. It contains 10 songs written by her and a club remix of the song “Aww Aww” featuring Lowcura. As well, the song that gives the album its title is a powerful gut-wrenching ballad that describes the hope of wanting another lifetime with that special someone and “Luz en Mi Camino”, which features rapper Martin Betancourt, is a celebration of love and a tribute to that special someone everyone has who helps them get through the tough times. “Una Vida Más” is expected for release in the fall of 2009.
This year Paula also embarks on her first headlining tour across Scandinavia. Sponsored by Samsung, the tour will take her through 10 cities in such countries as Sweden, Finland, Norway and Denmark.
“Una Vida Más” marks the first time Paula Lobos’ music is heard in the United States and assessing by the quality of the sound and the geniality of Paula herself, it won’t be the last.
For more information on Paula Lobos visit www.paulalobos.com
Press Contact:
Isandra Gonzalez
818-668-4718
isag22@gmail.com
“The expression of love, grace an elegance A movement of intimacy, empowerment, romance Riding the crest of an ocean wave Gliding through the air on a breezy day My body on Earth my soul reaches away To Heaven. The religion of rhythm A moth to a candle A key to a slave of Pleasure and pain I take my first emancipated steps Freedom This is my chance. That’s where I go When I Dance.”
Hei på deg, hvordan står det til med deg da? Hei Paula Lobos, Her står det bare bra til, hadde meg en tur ute i båten idag og jammen må jeg si at det har vært en fin dag på sjøen i dag. Og du da, hva bedriver du tiden din med i dag :)
music, in my ear" 
