Pet Marmoset is an evolving artist development and marketing agency, building community and providing artists with the expertise and resources necessary for effective strategy, promotion and success.
The game has changed. The music industry is an amoeba and there are many more questions than answers. Traditional approaches are giving way to new theories like "The Longtail" and new media applications like Blogs and Twitter and "pay-what-you-want" pricing for records. Record labels, Top 40 music, and "hits" are becoming less relevant, while micro-niches are quickly becoming more valuable than mainstream appeal.
Somehow a scrappy rapper born in the bowels of New Orleans managed to sell more than a million records in one week in 2008... and a virtually unknown singer-songwriter from BFE Wisconsin quickly leapt from obscurity to stardom in only a few months... Both artists, Lil' Wayne and Bon Iver, leveraged the power of social media, new DIY strategies, and guerrilla PR to spawn their success. Welcome to the new world of the independent artist.
Most importantly, "DIY" doesn't mean you're supposed to do it ALL yourself. Knowing that many artists lack the time, resources, and expertise to promote themselves, Pet Marmoset is a creative brain trust, providing effective strategy, PR and marketing, artist representation, consulting and other valuable resources necessary to increase exposure and gain an advantage in a constantly changing, oversaturated and ultra-competitive marketplace. Team Marmoset specializes in using innovative, creative techniques to develop artists and bands into successful, highly marketable entities. (Note: We do not claim to be the "be all, end all" for anyone. Our clients take direction, learn new strategies, and work their asses off.)
Working with a with a variety of artists, media and industry types across the country, Pet Marmoset's roster is anchored by movers and shakers, The Dimes and Derby. Team Marmoset is also regarded as a thought leader in the world of online PR and guerrilla marketing and enjoys helping artists with record releases, online strategies, and PR campaigns. For more info and insights, check out the "Strategy" section of the Pet Marmoset Blog.
We could also use a couple good interns too.
For more info, go to: www.petmarmoset.net
Who I'd like to meet:
Pet Marmoset PR & Management's Friend Space (Top 16)
Hello. We're playing a free show this Wednesday in Portland. It's the Unfiltered Indie Rock showcase at the White Eagle Saloon on Sep. 19th, starting at 9:00. We'll be playing with Quaker Gun and a Cautionary Tale. Did I mention it's free? Hope you can make it...
Anaura loves the marmoset. Don't even ask twice. Once would be too much. One day, we'll hope to make it to the Marmosets top friends and hearts. Joe, Ryan, you rock!!! April is coming quicker than you know....
