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Softlips is a line of premium lip protectants that leave lips silky and moist without feeling waxy or sticky. These smooth, non-greasy lip conditioners moisturize your lips while protecting them from the sun with SPF 20. They're packed with emollients to help prevent chapping and keep your lips soft and kissable.

Softlips comes in four delicious flavors: cherry, vanilla, strawberry and raspberry with green tea extract. Use Softlips under lipstick to condition lips, and over it to seal your lipstick and lip liner!

New in 2008 ! Softlips PURE is a new, naturally-formulated lip balm line available in two flavors – Pomegranate and Honeydew – with ingredients that are 95% certified organic and 100% natural. Softlips Tints in Pearl is an excellent lipstick alternative, as it provides a hint of color and shine to the lips along with sunscreen protection.
Not only do soft, smooth lips feel great, but they also make you more attractive!!! A new survey found that 40% of U.S. adult men think that dry or chapped lips on a woman are a turn-off. 55% men indicated they prefer to kiss a woman with soft, well-cared for lips, and 36% of men claimed that they do not like to kiss a woman who is wearing a lot of lipstick.

Most importantly, 52% of men aged 18-44 said they preferred natural, lip-stick free lips on a woman! So slather your pucker in Softlips for completely kissable, soft, natural looking lips!

Feelings about chapped lips don't differ much between men and women...56% of U.S. adult women think that dry or chapped lips are a turn-off, and 41% claim that dry or chapped lips make a woman look older.

And 41% of U.S. women ages 18-34 don’t like to kiss anyone when their lips are dry!!! You wouldn't want to miss a chance with a guy just because your lips are dry- that's why Softlips comes in sleek tubes that easily fit in your purse or pocket. And with four delicious flavors, your lips will be truly IRRESISTIBLE!

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