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Members buy fraternity and sorority apparel to show their pride of membership, but they have to be careful to buy from a licensed vendor. This way they can be certain their sorority gear and fraternity gear lives up to the standards of quality of their organization.

Greek organizations stress the importance of purchasing your fraternity and sorority merchandise from a licensed vendor. The merchandise sold represents that sorority or fraternity, which is why they only license certain vendors to sell their merchandise. They don't just want anyone selling merchandise with their insignia on it because it could compromise the integrity of the fraternity or sorority to have their Greek letters on merchandise that is of poor quality.