P.REIGN

From the streets of Scarborough – known for cultivating some of Canada's top Hip Hop Lyricists – next up is P. Reign. His debut single "You know I'm fly" reached number #1 on Punch Much, an interactive site where viewers from across Canada vote for their favorite videos. With zero marketing other than word of mouth, it's these sorts of accomplishment and buzz that speak volumes about who P. Reign is as artist, no boasting necessary, I mean as the saying goes, 'It's not swag unless you (they) buy it'.

Having had his fair share of hardships, P. Reign a.k.a 'The King' knows all about overcoming adversity. Losing countless friends and family to gun violence and incarceration, he has managed not only to make it out of one of the most notorious neighborhoods in Canada but also to position himself at forefront of Canadian music…although I'm sure being able to call Drake a very close friend doesn't hurt.

It's the phrase 'Loyalty Is Priceless' that has kept the 23rd Guyanese descendant grounded, among childhood friends , and has created a foundation for music and a movement that is just as real as the surrounding that shaped his life to date; it's no wonder this phrase can be found tattooed on every member of The Reps-Up team. Created 7 years ago in the heart of Kingston and Galloway otherwise known as G-way, The Reps quickly gained a reputation in the streets throughout Toronto, a reputation that would ultimately lead to its demise. Dismantled by court cases and tragedy P. Reign was consequently led to develop his own distinct sound and ultimately pursue a solo career. While P. Reign can't travel just yet, due to certain 'circumstances' he's currently touring throughout Canada and allowing his music to go international.

The spirit of what Reps-Up was built on continues to blossom through the music. With an extended family that is as strong a supporting cast as any, P. Reign continues to make music that both women and men love (no homo on the latter). With a catalogue that would give your favorite artist a run for his money song writing has never been difficult. Compared to the likes of T.I., P. Reign's music addresses the complexities of street life, both good and bad; that of women, and the relentless pursuit of what he had never imagined growing up. "Money In My Pocket" (Can't Let The Game Go) is the latest effort from this young stars extensive arsenal.

Keep your eyes and ears open and expect to see more of P.Reign in the near future!