New Offerings Include Enhanced Stats around Fan Activity, Sharable Song Embeds and FanReach Communication Service Powered by ReverbNation
Los Angeles, CA – December 16, 2010– Myspace Music, the leading online destination for all things music, has partnered with ReverbNation, the premiere marketing platform for the music industry, to integrate ReverbNation’s acclaimed FanReach product into the Myspace platform. This integration is part of a suite of new tools that the company is introducing to its artist community including enhanced stats and tracking product and shareable song embeds.
Beginning this month, all artists on Myspace will receive FanReach, the industry’s most effective email marketing tool, completely integrated into their profile. This integration will allow artists to quickly communicate with their fans both on and off Myspace for the first time, allowing them to message their entire audience directly and create custom targeted email campaigns. Additionally, artists can build and maintain their email lists on Myspace through the FanReach product– helping to easily grow and maximize their fan connections and build relationships.
“Myspace continues to be an important part of the music ecosystem. Both companies have worked very hard to create a compelling offering. The result is that artists can capture more value from their presence on Myspace, and build their brand in new and powerful ways. We are very proud of the outcome of this integration,” said Mike Doernberg, chief executive officer of ReverbNation.
With FanReach, Myspace Music artists will be able to:
- Collect and import email contacts
- Send targeted emails or messages to those contacts
- Manage their contact list and view stats for each email sent
- Grow and nurture their fan relationships across the web from their Myspace Music profile
Myspace Music will also be arming artists with a superior stats product that provides a comprehensive overview of their fans, their music plays, and their profile visitors and allows them to track fan activity across the web on their Myspace, Facebook, YouTube, and Twitter pages.
Additionally, Myspace music introduced new song embedding functionality that will allow artists to share their music with fans all over the internet to play directly in-line.
“Myspace music has always been about nurturing and facilitating the relationship between artist and fan; FanReach is an important addition to our growing arsenal of music products that help artists own a direct communication with their fan base,” says Courtney Holt, President of Myspace Music. “This is a continued commitment on our behalf to build tools that enable artists to leverage the Myspace platform to effectively manage their presence across the web.”
For more information and assets for this announcement, please visit the Myspace Corporate Pressroom at: www.myspace.com/presssite.
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About Myspace Music
Myspace Music offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA and is a division of News Corporation. (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV)
About ReverbNation
ReverbNation.com is the leading online music marketing platform used by over 1,000,000 artists, managers, record labels, and venues to grow their reach, influence, and business across the internet. ReverbNation.com provides free and affordable solutions to individual artists and the music industry professionals that support them in the areas of web promotion, fan-relationship management, digital distribution, social-media marketing, direct-to-fan e-commerce, fan-behavior measurement, sentiment tracking, web-site hosting, and concert booking and promotion. For more information, please visit ReverbNation and follow ReverbNation.com on Twitter.
Contacts:
Myspace Music/ Sarah JoyceSarah@myspacemusic.com
Jed Carlson/ReverbNation/919.682.9593/press@reverbnation.com