We bring you the best in African art and film. All proceeds go back to artists and their communities, in the form of innovative, empowerment projects.
At Promote Africa, we place you into African communities, giving you the opportunity to learn about cultural expression while supporting economic development projects across the continent.
Everyday, distinct traditional forms of African music, art and literature are lost. Many African communities do not have the resources or market access to leverage their talent and productive energies to preserve their cultural heritage. At Promote Africa, we hope to preserve these traditions and provide an avenue for bridging the divide between cultural expression and social development.
In meeting our vision, we hope to promote cultural understanding while inspiring a socially responsible community committed to sustainable economic development.
The unique line of products that we carry appeal to socially-conscious customers, as each item embodies the intimate story that weaves together the dependencies of producer and consumer, artisan and collector. Get to know the artisan and understand how your small purchase can empower the life of a disadvantaged individual.
We build relationships, complete import/export arrangements, ensure fair trade principles are followed, and remove all intermediaries so that 100% of all product sales revenues go directly to our artists.
All artwork purchased through Promote Africa is unique, as no two products are the same. Additionally, our products demonstrate the high-quality craftsmanship and functionality of African artwork, while each piece represents the people, communities, culture and talent that we are fortunate to work with.
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