While it’s no secret music and fashion have gone hand in hand, one must
look with a discriminating eye at the differences between clothing inspired straight from the
vibrant culture of underground movements and the mainstream’s attempts to mimic this kind of authenticity.
In 2003, three longtime friends, Mike, LD, and Warren, were thinking
about putting together a business that not only reflected their camaraderie, but also their
passion for music and the lifestyle that runs in synchronicity with it. These New York natives decided to start a
clothing line that represents both their stylistic and artistic interests and, like a mirror, would reflect what
was happening within the scene today.
What they came up with was Pitchfork New York Hardwear– one of the
fastest growing clothing lines affiliated with underground culture.
As 2009 shifts into high gear, Pitchfork has become one of the most
sought after brands of streetwear to grace store shelves in quite some time. Underground music fans
with a penchant for fashion have taken notice of Pitchfork’s clothing line ever since it began its
operation only a few short years ago.
According to Mike, “We wanted to come out with a product that people
from the music scene and our lives could relate to. We create styles that we would wear
ourselves and I think that says something about the validity of our company.”
While Pitchfork’s primary goals have remained the same, the company
takes pride in its steady growth and constant refinement, which have helped turn heads and
improve sales on a continual basis.
“Our main goal is to grow—we have no limitations.”
As Pitchfork continues to evolve, look for the company to remain firmly
entrenched in the roots of its inspiration in the first place: underground music—a sure sign that
these trend setters are focused on authenticity.
Pitchfork was started with $300 and is now recognized worldwide. From
Hip Hop thugs to Metalheads to Punks, there is gear for everyone. Look for the newest
2009 Pitchfork clothing designs today available at pitchforkny.com with more to hit the streets soon!
The Pitchfork Syndicate is looking for hard working individuals to help promote the Pitchfork NY Hardwear Clothing line in their home towns. We are not just looking for people to hand out stuff at shows only. We are looking for people to be creative in helping us promote our products online, at shows, malls, your school and any place else you can think of. In return you will get some free gear, tickets to shows and other cool stuff, so if you think you have what it takes then contact us and find out. This offer is only for residents of the United States for now. For residents outside of the US, there will be a chance to a part of the Pitchfork Syndicate in the following months. Click here to inquire.
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