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Beating the odds is a sort of natural phenomena for Latino rap newcomer, Willie Gee. Hailed from one of the music industry's emerging hotspots of talent, Stockton, California, Willie is turning heads and forcing everyone to take notice that the Latino hip hop scene is embarking on a new chapter: Voice of the Youth.
At only 19, Willie is determined and has positioned himself to become the first Latin youth to break and maintain success in the mainstream, cross-over market. It has been well known industry-wide that when it comes to Latin hip hop, the trend is 25 plus. Willie Gee hopes to break this trend and states," The talent, and definitely the audience, is out there to support young Latin rappers. I'm tired of the youth of my culture being underrepresented in the mainstream market. I'm about to show everyone how to shake things up!"
In case you're wondering, Willie Gee's ability to succeed won't be by default. On the contrary, Willie Gee's polished rap skills are both entertaining and impressive. Being introduced to rap as a child by is older brother, Isidro, Willie remembers being impressed by such legends as Tupac, Dr. Dre, Snoop, etc. As his interest in hip hop grew, so did his desire to perform. By age 13, Willie began his career as a singer, singing Spanish regional music at every event that would let him get hold of a mic, from family gatherings to Cinco de Mayo festivals, wowing and entertaining crowds throughout northern California. By the time Willie was 15, he was ready to test his skills as a rapper. A dope blend of English and Spanish energized by in-your-face lyrics transpired.
It wasn't long before producers, Joseph Martinez and Juan (Nina Sky), took notice. "This kid has got some serious talent and is going to break down some barriers," says Joseph. Reminiscent of a Baby Bash sound, NB Ridaz romantic tones, and mixed with 19-year- old candid and straight-forward attitude, Willie is well aware of the opposition he faces. Opposition is something that Willie has overcome time and time again. Willie grew up in one of the harshest environments imaginable only to manage to keep his nose out of trouble and eventually accepted into the prominent University of California, Davis. He also battled a serious lifetime weight problem and at 16 (influenced by Isidro), decided to make the changes to lead a disciplined and healthy lifestyle. Transformed both physically and mentally, Willie is focused and ready to step onto the scene with a vengeance.
There is no doubt music will be another victory for Willie and this young man is working hard to make sure everyone knows that he will have the last laugh. Excited, eager, and geared up with the proper tools to climb this mountain, Willie is determined not to let anything get in his way. "Rejection feels terrible, but it motivates me even more to prove to all of them [nay-sayers] that they're wrong and show them what they've missed out on. It's payback time!"
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