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Let me guess, you're a real estate agent or broker and you're looking for a website, or maybe tips to drive more leads and sales on your existing website through tools and marketing techniques? I've got the solution for you.
The resource is called Innovign. New website technologies and strategies have allowed for new and easy, custom-designed real estate websites that put the agent or broker in control. Let me explain...
Here are the existing needs for large, dynamic websites, such as real estate sites.
1) The website needs to have an extensive back-end, meaning the owner needs to be able to put in new properties, edit page content, etc.
2) The site needs to be customized to the market and end-user so that the website can connect in the most effective way possible. This might include providing a design that goes well with the market, incorporating a custom list of communities and pages that correspond directly to the site's market, and refining the site's marketing strategies so that they're consistently effective.
To accomplish these two needs, the agent or broker typically needs to pay a web developer thousands of dollars to get a quality site that can do these thing, but not anymore.
Thanks to new technologies, as mentioned before, developers now have the ability to create platforms, such as the popular Blogging software Wordpress, that allow an agent or broker to customize his/her own website according to their needs.
Customization can go as far as picking design elements, placement, colors, pictures, etc. all the way to the font size of a link on the navigation bar; truly an amazing new wave of future websites.
This ground-breaking platform can also be packed with features for real estate agents and brokers since it's so dynamic. For example, lead and sales management and capture form systems, syndicated listing and property systems, and interactive map interfaces on listings are just some of the features jam-packed into this new Innovign service for real estate professionals.
Of course, SEO and marketing is extremely important, which is why Innovign has designed all the sites to ensure they are complete stand-alone websites with dedicated accounts and proper coding techniques to ensure the maximum possibility of search engine optimization. Site owners can even go as far as creating a complete new set of meta keywords, title, and description for each page on their site.
As mentioned, a site like this would usually cost a fortune, but new technologies have allowed Innovign to stream-line much of this process, while still allowing for professional customization options and hands-on setup on the Innovign side, ultimately, giving the broker or agent a fantastic package for an extremely low price.
If you already do maintain your own website and would just like some helpful hints (in technology and marketing) along the way, you can subscribe to Innovign's Blog, where new real estate website technologies are discussed in detail, providing professionals with a better understanding of what tools and resources are available to them and their websites, and where the real estate website and marketing industry are going as a whole.
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