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Mission Statement
recrux records’ goal is to generate success for artists we believe
have something of intense value to offer the world.
Through the synergy of collective resources, experience, unique skill sets,
innovative promotion, and shared momentum, recrux records enables each artist to
rapidly achieve a strong footing in the music industry.
History
recrux records is an offshoot of the CRUX Artist Collective.
The CRUX has existed for five years, founded by a passionately talented
group of visionaries: Terry, Christine Fulton, Dave Sutherland, and Weston
Thomson.
A collective in the purest sense, the CRUX thrives as the dominant
alternative art venue in Chico, CA. The space offers diversity via art,
performance, music, interactive community derived projects (48x48, Chico Mind
Map), and more often than not, a fusion of some or all of these elements.
To the surprise of some, the CRUX not only survived the passing of
the torch to new directors Ty Gorton, Max Infeld, and Sean Cummins in July of
2007, it has increased the scope of its impact on the community. Leveraging
established events like the Emcee Battle, REAL-Open Mic, Open Entry Art Shows,
performances, and intense music showcases, the venue is able to fund FREE
projects that challenge people to engage the creative process in new ways.
The CRUX is also comprised of Studio Members, typically visual
artists who pay a monthly rent and gain access to the resources and space, as
well as having a voice in the future of the space if they so choose. Because the
CRUX is a collective, there is an extremely open approach to ideas and
participation. A motivated individual can come in with an exciting idea, and
make it reality; this is something the Co-directors encourage. It is exactly
this kind of organic flexibility that enables the CRUX to remain fresh,
consistently pushing the boundaries of art’s role in day to day life.
recrux records will employ many of the same ideas that has
maintained the CRUX Artist Collective for half a decade. However, the
music industry is a different beast, which requires highly specialized skill
sets and knowledge. This is why specific individuals have taken on key roles in
the organization. Each person involved brings a high level of skill and
experience to their area of responsibility.
With the CRUX Artist Collective as a rock solid foundation,
recrux records looks to the future with great enthusiasm.
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