About me: "Reduction” is a new film festival dedicated to film and video content with a green/environmental theme or agenda. The festival will be based in Yorkshire and although the main competition will be open to films from all over the world, the project will also include a time-based filmmaking challenge which will be a local/regional event directly benefiting Yorkshire's filmmakers, businesses and environmental organisations.
The festival will be extensively publicised throughout the region and over several months, will become a hub of activity for creative practitioners, activists, interested members of the public and companies and organisations who recognise the importance of the environmental debate.
"We can't wait to launch the festival this summer" says Ed Cartledge of Sort Of...Films Ltd, the company responsible the event's inception. "The project has the potential to provide a huge amount of publicity for and excitement around the UK's environmental agenda and specific organisations in support of the agenda. This is a unique, environmentally sustainable opportunity to engage minds and raise awareness AND action."