Leigh Ann S. Brown

About me:

Summary: Marketing Manager with proven expertise in creating beneficial, cost-effective, marketing communications. Able to produce successful websites and creative print materials. Successful with leading production teams through various IT and Marketing projects. Proficient at examining existing market position and current marketing efforts in order to generate and implement strategy solutions. Experience with modern programming capabilities and current technologies. Highly-skilled at establishing priorities and bridging the needs of clients to creative and sales teams to assure gainful consensus. Talented at writing various content styles and has a clear understanding of business-to-business and consumer-direct marketing.

WORK EXPERIENCE

KOCE-TV (PBS station) – Contractor/Online Fundraising and Events Manager – (Aug. 2008 – Oct. 2008)
• Achieved successful product branding for KOCE-TV both online and at events.
• Created and published Eblast e-newsletter that went to 25,000 KOCE-TV viewers each week.
• Executed innovative graphic design and content creation
• Monitored and utilized IT traffic statistics from website and e-newsletter (eBlast).
• Managed all KOCE-TV events (including on-air pledge nights and promotional events)
• Trained volunteers on fundraising software for on-air pledge nights
• Produced, organized and deployed volunteers to all events
• Generated site traffic to KOCE.org

Action Wholesale Products – Marketing Director - (Mar. 2006 – Apr. 2008)
• Created and edited website and catalog graphics and photos for www.ActionWP.com.
• Wrote and/or edited all catalog and website content for over 200 products .
• Led production teams through various website projects to achieve successful product placement.
• Monitored and utilized analysis of site traffic for creative development and site mapping.
• Created improved line drawings for use by Customer Service Department
• Wrote technical assembly instructions for all products
• Managed website control through new software application.
• Worked with outsource companies to improve catalog and website

Almich & Associates – Marketing/Sales Director - (Feb. 2003 – Dec 2005)
• Executed and created collateral for Marketing/Sales campaigns.
• Developed Brand Strategy for marketing efforts.
• Designed and managed creation of all promotional materials.
• Executed and oversaw all event and event logistics (including tradeshows, company events, etc.)
• Provided client and public relations support.
• Established and drove lead-generation objectives, distribution and follow-up.
• Created and maintained tracking database for leads and closes in order to maximize marketing and sales results.

Arrow Electronics/ Wyle Systems - Web Project Manager/ Web Production Manager - (Feb. 2000 – Sept. 2002)
• Managed development of www.Arrow-Wylecp.com (Present URL: www.ArrowNACP.com).
• Developed new ideas for structure, functionality and flow to better serve Arrow/Wyle customers.
• Created functional specifications and project plans.
• Promoted site usage to customers, resellers, manufacturers and Arrow/Wyle sales representatives through email and print promotions
• Rebuilt Wyle Systems web site: Created, gathered and edited content
• Project-managed new website launch.
• Co-developed E-Commerce team
• Developed Internet and Intranet web sites.
• Programmed HTML and Javascript.
• Executed potential UI set up through graphic design
• Developed strategic solutions through usability and site flow analysis.
(Please Note: Arrow Electronics merged with Wyle Systems in October 2000)

Ingram Micro – Programmer, Production Manager and Project Manager - (Sept. 1997 -Feb. 2000)
First seven months as a U.S. Web Contractor, Hired by Ingram Micro March 1998
• Project managed small to large web projects and application development.
• Programmed HTML and Javascript
• Participated in site mapping, design and usability testing.
• Created development procedures for the production of content, graphics and programming .
• Managed groups (3 – 20 people) with focus on completion using teamwork.

L.S. Web Sites - Independent Contractor – (Apr. 1997 - Sept. 1997)
• Implemented all administration functions for small business.
• Created all UI designs and site mapping for clientele.

FMM Productions - Chief Webmaster – (Jul. 1996 – Jul. 1997)
• Created entire company's product line of web sites
• Managed all web site content and all design work.
• Managed office part-time.
• Managed project groups of 3-10 people.
• Executed 20% partner responsibilities.

Digital Matrix Productions - Web Site Designer, Sys. Admin., Office Manager – (Jun. 1995-Feb. 1997)
• Built and managed all customer web sites.
• Operated and maintained daily operation of back end computer system.
• Managed office administration and customer service.

EDUCATION
• University of California at Santa Barbara - Bachelor of Arts in Communications
• U.C.S.B. Extension courses (Web Site Dev./ Computer courses)
• Learning Tree Univ. Cert. (Project Management/Computer courses)

COMPUTER SKILLS
• Adobe Photoshop, InDesign, Gimp
• Social Media (i.e. Facebook, Linked-In, etc.)
• Convio, ASPDotStorefront (website management tool)
• ProTrack
• Goldmine (Business contact/lead Manager)
• Microsoft Outlook, Word, Excel, Power Point, Project
• HTML, Some CSS, Dreamweaver, BBEdit
• Visual Source Safe
• Telnet, FTP, Fetch
• PC/Mac literate
• Internet Specialist
• Visio
• (Experience with: Quark, Illustrator, Flash, Relational Databases/Access, ASP, Unix.)

AWARDS/COMMUNITY SERVICE
• Providence Speech and Hearing Volunteer
• National Debutante Society for the Children’s Hospital of Washington
• Ingram Micro Accomplishment Certificates
• Girl Scouts of America / Silver Award / Assistant Troop Leader
• College Varsity Athlete / U.C.S.B. Women's Volleyball
• Internships: KEYT, Channel 3 News, S.B.; KTYD 99.9 FM (S.B.); KJUC 770/880 AM (Radio Show)

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