Artist Development Firm

RITE 1 ENTERTAINMENT IS:

Artist Development, Strategic Networking Theory, Advertising & Promotions, Film & Studio Productions.

Rite 1 Entertainment is a Los Angeles based company who has expanded to the Houston and New York areas. We are designed specifically to enhance the marketability of recording artists. We provide a positive and honest working environment to satisfy the comfort of our clients. Rite 1 is not an agency; therefore should never be confused for one. We do not represent talent for a fee. Instead Rite 1 works to groom talent and provide artists with the necessary tools to be successful in today's industry. Each member of our staff possesses the ability to help each artist grow to prepare them in meeting the industry's level of marketable expectations. Through both educational and personal experience, our company has acquired vast knowledge and information that endows us with complete competency to fulfill the needs of our clients. Rite 1 is a corporation that has emerged as an industry trailblazer, leveraging its extensive contacts in Los Angeles, Houston and New York. Prospective talent will find Rite 1 a highly effective and valuable tool in acquiring and developing the artist's marketing materials. We market a vast array of talent and successfully prepare them for professional opportunities.

ENTERTAINMENT CORPORATE POWER PLAYER

Dynamic women like CEO Sonya Pruneda or Ms. Pru, as she is also known, changes the business we do and the world we live in. Sonya has broken down barriers and continues to be anything but a stereotypical person. Sonya is a jack-of-all-trades and an ace at a craft that she has perfected. Sonya has managed to strategically veer her way into the entertainment circle. She is experienced and very well versed in all of the intricate wheeling and dealings of the industry. Keenly aware of the ups and downs of the business, Sonya is best known for her production and talent-finding abilities. A budding talent herself, Sonya is no stranger to the camera. The 5'4 Business Diva has dabbled in a little bit of acting and print modeling, being seen on prime-time television shows such as Desperate Housewives, The Monk and One on One. Although she possesses acting talent, working behind the scenes is where she is most comfortable. She has worked on the sets of Lil Wayne Reality TV, CW Television Pussycat Dolls Presents, NBC's Last Comic Standing and American's Top Model. Sonya's current affiliations are with WEEN (Women Entertainment Empowerment Network), where she was named Women of the Week. NABFEM (National Association of Black Female Executives in Music & Entertainment, Inc) and Femmixx (An organization for Female Hip-Hop Producers). Sonya supports the advancement of women in television, production, and business as it pertains to succeeding in film, music and the pursuit of entrepreneurship. She is very passionate about what she does and her vibrant spirit shines through with each and every new client,new deal or potential thereof. If it's talent you have,count on Sonya to make it successful. If it's success you want, count on Sonya to make it possible.

Sonya steadfastly continues to cover new territory. She is responsible for scouting and A&R duties for several major record labels. In Sonya's affiliations with A&R Music 1, she is able to keep singers, songwriters and producers in contact with executives and decision-makers in various genres of music, such as Hip Hop, R&B, Pop and Rock. Because of this genre mix, Rite 1 is one of the most diverse companies existing today.

Sonya's creative spirit, passion and unparalleled business skills helps her continue to break new grounds for artists and entertainment companies. Her enthusiasm for discovering a diversity of artists and her unique vision regarding the complexity of new platforms and formats that drive the industry, makes her a natural to lead evolutions into the future. Sonya continues to rise to the top of the ranks creating the template for female CEO's.

Also a music producer/songwriter, Sonya began her career with Virgin Records/SoulPower Records. During this venture, Sonya worked alongside Platinum producer's Soulshock and Karlin, who have produced three, number one R&B singles: Monica's-Before You Walk Out My Life, Whitney Houston's-Heartbreak Hotel, Fantasia's-Truth Is and JoJo's number one Pop single-Leave (Get Out). Other artist productions include: Mary J Blige, Destiny's Child, Usher, Brandy, Tu-Pac, and the Pussy Cat Dolls. Sonya worked with Heather Hunter's rap project along with producer Scott Storch, Timbaland, and DJ Premiere. This project featured Bubba Sparxxx and Petey Pablo as well as Dante T. Chestnut Sr., founder of Don Alesante Music Group (DAMG), Music Powers I-Media. Her newest project is Rap Artist A.G. who currently on the Top Hot Billboard Single Sales Charts, with the single "We Fly," featuring Bizzy Bone of Bone, Thugz and Harmony. Also finishing up collaborations with LeToya Luckett, releasing his next single "Can You Be My Lover," Sonya's repertoire is extensive and unfinished. Working with many big name celebrities and executives, Sonya is the name most requested to successfully launch their new projects and is responsible for directing and implementing valued assets of ey industry figures.

Currently, Rite 1 has developed affiliations with All In Music Group (A.I.M) working alongside producer Chemist, who has worked with the famous Studio 7303 located in Houston,Texas and credits with the likes of P. Diddy, Busta Rhymes, Erykah Badu, Destiny's Child, Paul Wall, Camillionaire and Manny Fresh. Recent affiliations include: Uplifted Awareness, Management Firm and Starlett TV Models, BMI, and Universal.

Ms. Pru maintains acute business acumen and as a result, attracts business-minded counterparts. Sonya continues to increase demanded services, without compromising the quality of her work. Future endeavors include consulting, fund-raisers, concert promotions, the launching of a record label and the continuation of what she calls the industry's business. Sonya is an exemplary person and mentor for anyone considering a career in business. Due to her diverse atmospheres of discovery, Sonya functions on any level, handles the most challenging projects and produces the most outstanding results.

Contact Dawna Writer/Editor: dfaery61@hotmail.com