Royal

About me:

My boy Adam and I were sitting around the back yard talking about how much we hated our jobs. Half a bottle of whisky into the conversation our plan was set- we were going to open a noodle restaurant.

By the time we finished the bottle we somehow decided to re-direct, reposition, and basically overhaul Royal Elastics by splitting the brand away from its parent company.

Against all odds we were successful- but just barely. Out of pure luck we managed to find like-minded people who shared in our vision (or drunken delusions of grandeur). It’s crazy to think 6 months ago the blueprints for this season- and the future of the brand in general- were swirling around inside a bottle of Kentucky bourbon and in the fading synapses between our dying brain cells.

2010 will be Royal Elastics’14th year in the business and it is set to be an amazing one.

Originally, two Australian trend setters realized there was no need for laces, and so Royal Elastics® was born in 1996.

Royal Elastics® Stretch-fit Closure Systems are built for fast slip in and out speed, comfort and support. Royal Elastics® and the Fleur Logo trademark have since become the symbols of innovation in elasticated footwear.

In addition to rejuvenated classics, each season sees new designs, exciting color-ways, and unique material combinations as Royal Elastics continue to push the boundaries to create original, innovative and often unexpected ways of designing sneakers without laces.