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(Click the Titles to Buy)

R U READY	Gazing At The moonlight
New Kid Comin
T.H.U.G.S.	Young Thugs
BTHNRESURRECTION (Clean)	BTHNRESURRECTION (Explicit)
Creepin On Ah Come Up	E. Eternal 1999 (Clean)
E. Eternal 1999 (Explicit)	Art Of War: World War 1 (Explicit)
Art Of War: World War 1 (Clean)	Art Of War: World War 2 (Clean)
Art Of War: World War 2 (Explicit)	THUG WORLD ORDER (Explicit)
THUG WORLD ORDER (Clean)	Str8 Off Tha Streetz (Clean)
It's On (Dr. Dre) 187um Killa	Get Low (Clean)
Get Low (Explicit)	First To Fall
Pans In the Kitchen (Explicit)	Pans In the Kitchen (Clean)

 

 

 

 

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Ruthless Records is considered one of the most successful independent music labels of all time. Officially founded in 1987 by the late Eric “Eazy-E” Wright with $7,000 of his own money, 5,000 twelve-inches of his single “Boyz N The Hood” and a maverick spirit, the groundwork for the label was formed. The enterprising 23-year-old sold more than 500,000 copies throughout South Central Los Angeles by word of mouth alone and his nonconformist methods remain the cornerstone of the Ruthless legacy twenty years later.

The story began in April of 1988 when the Compton, California native introduced Ruthless Records to the record buying public. Negotiating a deal with Atco Records, Eazy-E discovered the first female rap group to ever be nominated for a Grammy Award. J.J. Fad was totally contrary to the image everyone thought Eazy would project. “Supersonic” was an instant R&B/Pop smash and became Ruthless Records first million selling album and first gold single.

During that same year, what would soon become one of the greatest selling and most controversial rap groups in history, Niggaz With Attitude (NWA) was birthed. Fusing the talents of other California natives, Eazy established a dream team of hip-hop genius yet to be duplicated. The five man crew – Eazy E, Dr. Dre, Ice Cube, MC Ren and DJ Yella single handedly changed the hip-hop landscape forever giving west coast rappers a voice. NWA’s bold style and delivery set them apart from their rap contemporaries who also expressed discontent with the ghetto life. NWA’s first album NWA and the Posse was released through Priority Records but it was their sophomore release, Straight Outta Compton that placed them on the map and branded a new style of music known as gangsta rap. Bolstered by high powered beats, rugged rhyme styles and hard attitudes, Straight Outta Compton was the first album to ever reach platinum status without radio airplay. As the members of NWA became a household name, simultaneously Eazy-E released his solo debut Eazy Duz It, and it too moved to multi-platinum success.

Over the next five years, Ruthless continued to produce gold and platinum selling titles in R&B, pop and rap including Michel’le (“No More Lies”), The D.O.C. (No One Can Do It Better), Above The Law (Livin’ Like Hustlers) and MC Ren (Kizz My Black Azz and Shock of the Hour). But it was the 1991 release of NWA’s EFIL4ZAGGIN, which debuted at 2 on Billboard’s pop charts, the highest charting rap album debut, selling more than one million copies in less than two weeks, that solidified Ruthless’ musical longevity and Eazy-E’s genius. With the 1994 introduction of rap innovators Bone Thugs-N-Harmony, Ruthless became the example for introducing new styles in rap. Their debut Creepin On Ah Come Up, fueled by the hit “Thuggish Ruggish Bone,” sold more that two million copies, earning the group their first Grammy nomination.

When Eazy-E wasn’t on the mic, he continued to oversee the successful careers of his Ruthless artists in addition to hosting his own weekly radio show, Tha Ruthless Radio Show, on Los Angeles station 92.3 The Beat. Eazy’s untimely death in March 1995 not only left behind an unprecedented hip-hop legacy but a wife and children. Tomica Woods-Wright picked up the pieces and fulfilled the promise to her husband to continue his legacy, quickly transitioning to become the President & CEO of Ruthless Records.

In memory of their mentor and friend Eazy E, Bone Thugs-N- Harmony’s sophomore set, E. 1999 Eternal, debuted at 1 on the Billboard pop chart. Making history with their two million selling single “Tha Crossroads,” the song tied a record The Beatles set in 1964 as the fastest rising single on the charts, while the Cleveland sensations moved five million units of the album. Billboard Magazine named Ruthless Records the 1 independent label of 1996 and in 1997 Bone Thugs-N-Harmony was the first Ruthless artist to win a Grammy, (Best Rap Album, Duo or Group) and the 1997 Soul Train Music Award for Best Rap and R&B Video, “Tha Crossroads.”

Throughout the past thirteen years, Ruthless Records, under the leadership of Tomica has seen its share of successes and losses. With a clear understanding of the business and bottom line, the innovative CEO has moved the company from $2.5 million worth of debt to complete ownership of its masters. Ruthless Records boasts catalogue projects from Eazy-E, Bone Thugs-N-Harmony, Above The Law and MC Ren in addition to the EMI/Capitol projects NWA Greatest Hits and Eazy-E Best Collaborations. As Tomica acknowledges, “it has been a long road and a lot of people have come and gone, but I’m proud to say the foundation is stable and anything we put on top of it will have solid ground to stand on.”

Now in its twentieth year of operation, Ruthless has renegotiated its distribution deal with Sony and is poised to introduce a new generation of artists. Utilizing their resources, Tomica navigates the most efficient ways to assist in artist billing by completing marketing plans and outlining budgets. Managing the label and two publishing companies, both established prior to Eazy’s death via ASCAP and BMI, keeps Tomica and staff on the pulse of diversity and maximizing the viability of the company, its resources and its roster.

With five developing artists across different genres of music, Ruthless’ legacy continues to incorporate an out of the box perspective where, “every artist represents themselves as individuals.” Nashay, is an R&B princess with an angelic tone. Agina, is the bilingual pop princess who utilizes her sultry voice to woo audiences in both English and Spanish. Hopsin, is the self-contained triple threat (rapper / songwriter / producer) whose vivid storytelling is equally thought provoking. Stevie Stone, raps with a confident swagger minus the aggressive street innuendo. And Street Runnaz Click rhyme using their party/dance driven music to bring the crowd to their feet.

After twenty years, Ruthless Records President & CEO Tomica Woods-Wright is confident about the future. “It’s about one thing right now, the artists - what their contributions will be and the next layers they will add to the legacy of the label.” With a rich heritage already established, Ruthless Records has no choice but to continue to rise to the top.

(Clik Logos)

Eazy E:



Hopsin:



Na'shay:



Street Runnaz Click:



Stevie Stone:



Agina: