About me: Samit has been working in design industry for past 18 years and combines his knowledge of design and user psychology within different media spaces, with art school drawing skills and a conceptual understanding of the socio-cultural environment. A poet with a graduate degree in literature and a postgraduate degree in Film Studies, Samit's area of interest as a design professional is the impact of the context-specific behavior of the audience, on design practice. Currently he is associated with a Bangalore-based Creative Design House.