SHadesofredd INc

About me:

SHADESOFREDD was founded in March 2008 by Shade and Redd. Their love for music and art became the foundation of their friendship.

"Let your mind go free and music inspire your taste for fashion."

Society tries to enforce what music is appropriate and when or where to dance. The Blastman is the representation of limitless self-expression through movement and music at any given time and place.

"…it’s a struggle for underground artists. They stay hidden and in the SHADE so they can perfect their passion and stay true to the roots OF what they love. They do what they do, not because they are forced too but because it has become a part of them. It is in their blood that runs thick and REDD through their veins. Art has become more than a three letter word, and more then an example of self expression but it has become a lifestyle and a way of life…"

THE BEGINNING:

On a Saturday afternoon Shade was eating some cheese-balls and randomly decided to text Redd out of boredom. The text said, "Yo , let's start a clothing line named SHADESOFREDD, about how much we love music." Later on that week, Redd walked into the apartment with a box full of t-shirts. The shirts had large text that said, "Music Defines Me."

A NEW ADDITION:

A few months down the road Redd received a phone call from a friend that wanted to buy one of these shirts. The friend wanted to wear the shirt to an upcoming concert. Shortly after that there was a new addition to the SHADESOFREDD family.

This close friend named Slowsky joined the superhero team and finally all the missing colors in the crayon box were found. A full masterpiece of art could now be created.

An urban clothing line was born, representing all individuals and artists who live by the quote, "Music Defines Me."

DOWN THE ROAD:

As the SHADESOFREDD movement began to spread through communities, another missing color of the crayon box was discovered. Ry Ry, a Bboy/Freestyle dancer from Buffalo, showed his focus and determination to help SHADESOFREDD spread positivity and the love for music. To celebrate the New Year Ry Ry was proudly added to the family in 2009. Finally all four corners of the square were connected.

THE INFLUENCE:

This clothing line is for anyone that loves keeping music a positive influence in their life. SHADESOFREDD funk-a-fies everyone's taste. It is the only clothing line that you can wear 25/7. The logo, "Blastman" is a visual representation that every artist wants to express. It symbolizes individuality and self-expression on the go.