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Twenty four year old North Londoner SINCERE made his first humble steps into the UK hip hop scene with a guest feature on a track with Brit rap legend Skinnyman. This was a move that symbolised SINCERE’S desire to establish himself as an artist with real integrity, one who could gain the much sought after respect of the underground, whilst meeting critical acclaim and ultimately commercial success.
Since his rather explosive introduction SINCERE has made a point of perfecting his live shows.
He first had the chance to do this as a regular at one of London’s most notorious hip hop monthlies, KUNG FU. News spread of his energetic performances and it wasn’t long before he was bouncing around the renowned stages of CARGO and the legendary JAZZ CAFE.
“I get so much performing live’ he remarks ‘it gives you a real buzz, not only that but you learn so much about your audience that you can take with you into the studio”…
This is a vein in which he clearly intends to continue in, having just finished a tour with Akala, SINCERE also has dates pencilled in with the guy that first put him on, Skinnyman, as well as another North London resident Sway.
You can’t mention SINCERE and not talk about ‘THAT’S NOT GANSTER’, the Young Entrepreneur released this his first video in 2005 at the tender age of Twenty-One. It basically changed the game and ushered in a new generation of artists that where hungry to express their own angst in a uniquely London centric way. It was an instant hit premiering on Channel U and receiving immediate rotation on RADIO ONE, CHOICE FM, XFM, 1XTRA, all the pirates and the MTV network.
It wasn’t just the British Isles that felt the impact of this record either, our French cousins also took note with it receiving regular plays on SKYROCK, the largest urban radio station in France, as well as it reaching number 17 in the French MTV YO RAP chart!
Having gathered so much success early on it might have been easy for him to just sit back and wait for a major to come and scoop him up but that’s not SINCERE.
Since then he’s released a slew of hugely popular mixtapes, which included the SO FAR SO GOOD series, cameo’d on MS DYNAMITE’S second album, put out a number of well received video’s including ‘GIMME SOME’ / ‘ONE DAY YOU’ll SEE’ and last years ‘REPPIN LONDON’ featuring Dizzie Rascals signing, D Double E as well as hot property Scorcher. He’s appeared in a television series – Dubplate Drama, made a movie, and set up and administered his own label YOUNG ENTREPRENEURS RECORDS. You certainly can’t accuse him of laziness.
“It’s been a busy period but I still feel I have a lot to achieve, I’ve taken so much from the last few years plus I’ve grown up a lot too”
His experiences in everyday life coupled with those in music have definitely made an impact on this young Londoner …
“It’s so easy just to get caught up in London, the roads, politics, life, music etc, but there’s a whole world out there and I want to reflect some of that”
SINCERE’S an artist that’s definitely feeling comfortable in his own skin, and the evidence is there for all to see on ‘ONCE UPON A TIME’, the first single from the new album ‘NOW OR NEVER’, which features ATLANTIC RECORDS signing Natty.
The album, ‘NOW OR NEVER’, is due October 2008 and already features guest appearances from Skinnyman, John Blood, Natty, Sway and fellow Young Entrepreneur Mark Henry.
Production duties are being dealt with by P Nut [Dido / Amy Whinehouse / Faithless], Firstman [Hi Tek / Talib Kweli / Skinnyman / Lemar], Blak Jak, the man behind ‘THAT’S NOT GANSTER’, [Miss Dynamite, Akala, Scorcher and Nathan], Res [Akala, Miss Dynamite] and Young Entrepreneurs very own in house beatsmith Godson [Sway / Scorcher].
Also look out for the sinceremusic.co.uk download mixtape available soon and featuring the mighty King’s of Leon. There’s more remix action with fellow N2 resident Natty on the remix of Cold Town. Plus look out for the HUGE video for ‘ONCE UPON A TIME’ coming to a screen near you soon.
Check online for updates
www.myspace.com/sincererap
www.sinceremusic.co.uk
For more info please contact
management@ye-records.com
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