 incero hails originally from Mexico, came to settle in Connecticut at the impressionable age of six and now resides in FL. During his youth he developed an unbridled passion for music, especially Hip Hop, and R&B. He grew up influenced by heavy hitters of the rap world such as LL Cool J, Run DMC,KRS ONE, Biggie Smalls, Jay Z and Nas to name a few. In the mid 90s he was introduced to a unique style of reggae which we have come to know as Reggaeton.
With so many cross over artists in this day and age bringing Reggaeton to the
forefront, it is Sinceros dream to make his style of music universal. Although he has great Reggaeton records, he does not consider himself an exclusive Reggaeton Artist. His catalog displays a talent that seems to be claustrophobic consisting also of R&B, Hip Hop, Rap and Reggae records in both English & Spanish. He says, I wish there were more than 24 hours in a day, but after all the hard work theres no feeling like having people love the music I've put so much time into. Sincero admits to being his own worst critic, constantly fine tuning his songs. This young mans work ethic is to be admired, he is often found writing lyrics when inspired. Sometimes the creative process can be arduous and drawn out, but mostly it comes to him like natural instinct.
There are many obstacles on the road to success but Sincero is on a clear path with tunnel vision. Discovered by DJ BUDDHA who introduced him to the Mixtape Circuit being the lead off hitter on World Famous "DJ Buddha's Caribbean Connection" series and has continued to appear on other volumes of that series and various other mixtapes. He is the newest addition to Mr. 305 Inc. / Team Pitbull and working on his solo
project as well as his very own web site, which will both launch soon.With several projects in the works which include song writing for other artists, exclusive records and remixes with DJ Buddha & Mr. 305 Inc, Sincero is a rising star and one to watch. Already appearing in N.O.R.E.s video for Oye Mi Canto, CTG's "Status TV," Hood magazine and collaborations with Bone Thugs and Harmony and Miami's own Mr. 305, Pitbull. Keep an eye out for this musical prodigy. Recently Sincero stated, my undeniable love for music keeps me going, those who know me know how much I love music and those who dont are about to find out. Through all this he remains one of the most pleasant, enjoyable and grounded people you will know, and this is why they call him Sincero.
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