Business owners today are struggling to keep their doors open during the current economic conditions. Click Your Topic is a web based company that utilizes a multi-dimensional marketing mix of traditional and nontraditional advertising to promote the company. Click Your Topic is able to purchase and broker these advertising mediums to members on the Click Your Topic website. By doing so, Click Your Topic is able to provide members cost effective marketing solutions while promoting the Click Your Topic company to potential members and users.

Click Your Topic is centered on a time tested and proven business ideology; networking. Members are encouraged to use one another as a referral source for business opportunities. All of the members have quality service expectations and customer feedback is strongly encouraged as well as incentivized. Consumers utilize our website to find quality goods and services. The comprehensive advertising campaign we have in place ensures Click Your Topic will surpass similar websites currently available through name recognition alone.

By allowing our member businesses access to advertising that otherwise most businesses cannot afford, Click Your Topic has become a sought after and coveted membership. Our company’s success is contingent upon our members' success. With a diverse marketing mix, our advertisers can create multiple touch points to reach consumers that are most likely to use their product or service. This marketing mix includes, but is not limited to: Digital advertising, traditional on-air radio advertising, outdoor advertising, text message advertising, event sponsorship, Click Your Topic branding opportunities, etc.

Sacramento is very diverse which has resulted in an ideal market for Click Your Topic to generate qualitative information for the future expansion of our site. The marketing plan we have in place for Click Your Topic is projected to push the amount of unique visitors to the site itself from the northern California area alone to well over 500,000 per month generating 2.5 million gross impressions. Coupled with branding efforts and member business development, Click Your Topic will quickly become a known resource for the mass population of northern California. This will give the participating Vendors a huge advertising cost advantage over the competitors in their area.

Click Your Topic will expand into developing an entertainment element of interactive gaming and movie entertainment. This element is anticipated to increase the frequency of visitors, time spent on the website, and expand the age demographic. Expansion into other markets will be based upon the business model developed in the Sacramento market and will provide streamline business practices. Making Click Your Topic a “turn-key” business in new marketplaces is one of our primary goals of this initial launch.

Click Your Topic is a timely and effective business concept that has yet to be executed to its full potential. Other websites that are similar are Facebook, MySpace, and LinkedIn, all of which grew gradually through viral marketing efforts and have grown stagnate in use and membership. Click your Topic will develop this networking concept and opportunities for growth to further the company and the member businesses.

During the current volatile economy, businesses need cost effective and creative marketing solutions and consumers need professionals they can rely upon. This has provided Click Your Topic a perfect storm of circumstances that our company can capitalize upon, and dominate an underutilized business category. With the diverse marketing mix that Click Your Topic utilizes, coupled with the time tested results of networking groups, Click Your Topic is poised to quickly become a household name.