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South Normal 2007

These days the world of Rock N Roll is full of copycats and wannabes. The art of the song and the storyteller has been lost in the world of pre-programmed drumbeats and emotionless formulas that are shoved down the public’s throat. These bands don’t stand the test of time, people are smarter than that. South Normal rises above the hype, keeping the art of telling stories through music alive with their hook-laden, heartfelt songs that rock fans to their core.

Whether singing about the anger of relationships gone awry or pleading for an answer to the worlds problems, South Normal moves people. Nathan Mackinder’s soulful, powerful voice carries his thoughts, ideas and emotions to the crowd over the raucous, thundering rhythms and riffs of the band.

Watching South Normal perform will remind you of Bruce Springsteen’s heyday and U2's powerful arena performances. A fire burns in South Normal and it’s hot.

Never before has a band combined the sounds of modern rock with the lyrical content of the masters as well as South Normal does. These songs mean something. The lyrics are important and the fans sing and feel them with the band at their shows. South Normal fans aren’t the typical fans you see at rock shows these days. They’re not there to look cool. They are there because they feel what the band feels when they see them play. This real emotion stands the test of time. South Normal fans yell when Nathan yells and they jump when the band jumps. Nothing is forced, it’s the real thing.

As bands come and go and trends fade and new ones appear, the timeless bands are the ones that the fans stick with and carry with them throughout their lives. That’s South Normal, the real thing.