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Steve Rifkind

Win a record deal with SRC and 100K at LOUD.com!!!!!



NEW YORK, New York
United States

Profile Views:  290097




Last Login:  1/30/2009
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   Steve Rifkind: General Info
Member Since4/20/2006
Band Websitehttp://srcmusic.net
InfluencesAkon, Pharoahe Monch, David Banner, Grandaddy Souf, Terror Squad, Remy Ma, Majic Massey, Young Cash, Melissa Jimenez, Sean Biggs, Topic, Wu Tang, Big Pun, Mobb Deep, Three 6 Mafia, Project Pat, Raekwon, Xzibit, Lil Flip, M.O.P., Funkmaster Flex, Dead Prez, Alkaholiks
Sounds Like








Heavy Mojo
Record LabelStreet Records Corporation
Type of LabelMajor


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Steve Rifkind's Latest Blog Entry  [Subscribe to this Blog]

Freedom In Stores Now! Buy it on iTunes!  (view more)

The Billboard Q&A with Steve Rifkind  (view more)

Steve Rifkind and Loud Launch Beverage Company  (view more)

Steve Rifkind Officially Secures Loud Name, Plans Return With The Wu. Loud Records Is Back!  (view more)

Universal Music Group Invests in Loud.com  (view more)

[View All Blog Entries]

   About Steve Rifkind
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CHECK OUT TAMI CHYNN'S NEW SINGLE "FROZEN" NOW ON ITUNES!!!!
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Marky




During his 25 years in the record business, Steve Rifkind has always had one foot in the street and the other in the corporate boardroom. One of the earliest rap entrepreneurs, the 44-year-old founder and Chairman of his current SRC (Street Records Corporation) label recognized the crossover potential of hip-hop at the very beginning as the originator of the Street Team concept of grass-roots marketing. That approach led him to form the groundbreaking Loud Records label, where he discovered and helped break such acts as Three 6 Mafia, Wu-Tang Clan, Big Pun, Raekwon and Xzibit. Bucking the current industry doldrums, Rifkind’s Universal-distributed SRC label has broken three artists in its first three years with the multi-platinum David Banner, Akon and Remy Ma "My head has never been in a better place," raves Rifkind. "I've teamed up with some incredible partners. You cant believe how energized I am."

Rifkind’s latest project is Kids Block, which he describes as an educational puppet show with an Urban flair, Sesame Street and Schoolhouse Rocks on steroids, aimed at 2-10-year-olds and developed by noted rap producers Jean-Claude Poke Olivier and Samuel Tone Barnes. Rifkind has produced 22 episodes for the direct to DVD release, which will be distributed to retailers as well as given to inner-city schools, backed by a comprehensive TV direct marketing campaign. His partner is Jordan Zimmerman, whose Omnicom Group company Zimmerman Advertising is one of the U.S. Top 20 agencies, with major clients like Office Depot, Wickes Furniture and Musicland. "We're taking our hip-hop mentality and applying it to promoting the program," says Rifkind. "The response we've been getting from educators is phenomenal. This project reminds me of how we made the first Wu-Tang album in the basement of RZA’s house."

Raised on Long Island, Rifkind was exposed to soul and R&B music early on by his father, Jules Rifkind, who ran the urban label Spring Records with his brother Roy, Steve's uncle. "I never listened to rock growing up," says Steve. "The car radio was always on WBLS because that was my father's business."

Spring Records was also the home of arguably the first rap record ever, the Fatback Bands King Tim III (Personality Crisis). A young Russell Simmons also had an act signed to Spring, Jimmy Spicer, with the early rap record, Dollar Bill Yall. Upon graduating high school, Steve hit the road to promote the records, often talking to Program Directors three times his age. "That's when I had the idea to go to colleges and talk to the students, my peers," says Steve. "I didnt even see it as grass roots marketing at the time. It was just the natural thing to do meet girls, play some ball, talk music." It was a concept he'd develop into The Street Team more than 20 years later in 1989, when he started his marketing consulting firm The Steve Rifkind Company after launching campaigns for early hip-hop legends Leaders of the New School, Brand Nubian and Tone-Loc. With The Street Team, Rifkind's SRC branched into corporate America, landing clients like Home Box Office, T-Mobile, MGM Pictures, Adidas, Quiksilver, Ariel Capital, DreamWorks and the Vans Warped Tour. "It helped me find acts that were happening on a street level," says Rifkind. "That's where I first learned about New Edition, whom I ended up managing."

Rifkind started Loud Records in 1992 as the first bicoastal hip-hop label, bringing in brother Jonathan and childhood friend Rich Isaacson to help run it. The label's impact was immediate, with Wu-Tang Clan and Big Pun leading the way.

Rifkind started up Street Records Corporation (SRC) label at Universal Records in 2002. His very first release, David Banners Mississippi: The Album, went on to sell one million worldwide. Akon's debut album sold three million world-wide and Rifkind promises his sophomore album will easily top that. His latest find, Remy Ma, has just come out with her debut, "There's Something About Remy: Based on a True Story", which Rifkind predicts, will be the biggest solo female rap album of all time.

Rifkind has just started another label, now dubbed SRC2, though he'd like to call it Soul Kitchen, through a production and distribution deal with Universal. Artists on the new label will be marketed aggressively through the brand associations and retail relationships generated his partner, Jordan Zimmerman, who has also taken over the day-to-day operations of Z Magic, the latest incarnation of Rifkind’s Street Team concept, which includes former Laker great Earvin Magic Johnson. "The record business might not be selling product like it did in the mid-to-late 90s," says Rifkind. "But to be independent like we are, and partnering up with the right brand, you can still make money. Music is special. Its appeal will never go away."

Rifkind's passion for music and how to market it has never been stronger. He's already inked two more talents to follow in the footsteps of Wu-Tang, David Banner and Akon in a Chicago youngster named Magic Massey, whom he describes as Ron Isley meets Marvin Gaye and a young diva named Melissa. "These arent rappers," explains Rifkind. "They're crossover pop-soul records. You have never heard voices like these. I haven't been this excited since I was a kid." For Steve Rifkind, whose accomplishments at such a young age are impressive enough, thats saying something.






   Steve Rifkind's Friend Space (Top 23)
Steve Rifkind has 33727 friends.
 SRC Records 


 Shontelle 


 Akon 


 twitter.com/tamichynn 


 O'Neal McKnight 


 MELANIE FIONA 


 Shiré 


 David Banner 


 Wu-Tang Clan 


 Loud.com 


 AMERICAN YARD twitter.com/americanyard 


 Majic Massey 


 Topic 


 PHAROAHE MONCH 


 MARKY™ 


 Grandaddy Souf 


 Leilani***Kels 


 Flavius 


 twitter.com/moniquebaines 


 ICE SHULER Street Records Corporation 


 Ike 


 YOUNG CA$H (NAPPY BOOOY!!) 


 Arash - Pe de Pano 





Steve Rifkind's Friends Comments
Displaying 25 of 15815 comments  ( View All | Add Comment )
HACK MAN THA BACK PACK FAN SEVEN

HACK MAN THA BACK PACK FAN SEVEN



Nov 12 2009 2:03 AM

LÜGE – LIE - PLACEBO EFECT

SWINE FLU ( HUMAN FLU - SCWEINEGRIPPE )

H1 N1 BLA BLA VIRUS

DO NOT (NEVER) EAT A FOOD-PRODUCT IF THA FOOD PRODUCTs NAME GOT SI.X LETTERS
(I DIDNT FOUND OUT JET WHAT NINE LETTERS MEANS and MY FAV 7 WILL BE MORE and MORE ABUSED by THEM)


U WILL BE ALL RIGHT

AND ALSO DONT EAT SALT (NATRIUM CHLORID - SEARCH ON WIKI,.-PEDIA)CAUSE IT IS NOT SALT ! BUY YOURSELF A CRIZTAL SALT OR OCEAN SALT - ! - I DONT WANNA SELL U SOME - IM BROCKE AZ A MOTHAF.... - ! - CAUSE I WANNA - MONEY IS EVIL SEVEN IS GOOD (WATCH FOR WORDS LIKE BLETCHED, CHEMICAL....) IF IT IS ON IT AND IN IT DONT BUY IT


DRINK ONLY SOURCE WATER WITH A ROSE QUARZ CRIZTAL IN IT

AND DONT FORGET TO MEDITATE WITH SOLFEGGIO FREQ.

YO DOC. MC MONEY MO SEVEN IN HEAVEN IN GERMAN WE SAY-Nein-TO NIN,.-E-.,LEVEN

IF U WANNA MORE INFOs


IN DEUTSCHER SPRACHE


HÖR REIN IF U NOT IGNORANT
LISTEN TO MY SONG - H1N1 vs. SOLFEGGIO FREQUENCY

myspace.com/moneymoseven


ZUM MEDITIREN – TO MEDITATE
NOT LISTEN TO IT AND CLEAN THA PADEO – DABEI NICHT DEN HAUSHALT ERLEDIGEN ODER DAS AUTO WASCHEN da kann ich ür nichts garantieren
SOLFEGGIO FREQUENCY - http://weltderwahrheiten.de/pageID_6991464.html


or

SICK SINCE's - NO SHOT - at - http://sicksince.ning.com

PEACE
JUSTICE OVERALL

JUSTICE OVERALL



Nov 11 2009 9:49 PM

Purchase my ringtones @ www.myxer.com/justiceoverall
James Cagney (November Special 4 Features)

James Cagney  (November Special 4 Features)



Nov 11 2009 3:21 PM

Itz Ya Boi Fallin Thru Seein What It Dew One Time!!!Check Me Out And Sho Sum Luv!!!!Music,Pics,Blogs,Errythang!!!!
Tell A Friend & Keep N Touch!!!New Errythang Coming Soon...........



G MONEY BENJAMIN

G MONEY BENJAMIN



Nov 10 2009 11:24 PM

Steve Rifkind
CHECK OUT THE NEW MME VIDEOS ON MY PAGE HOLLA
NewYorkOutlawz

NewYorkOutlawz



Nov 10 2009 7:45 PM

the two tracks on my player are free if you want them send me your email !
BankruptBooking

BankruptBooking



Nov 10 2009 7:00 PM

Your the fucking man Steve!!
B-art

B-art



Nov 10 2009 6:29 PM

The addition is much appreciated. Stop by anytime to see my artwork and all my graphic services I provide.
Black Suede - New Song "Revenue Stream"

Black Suede - New Song "Revenue Stream"



Nov 10 2009 5:19 AM

What's up?,

Black Suede has just recently released a New song titled "Revenue Stream."
We know you have great taste in music. Drop through and let us know what think about it.
Your Opinion Means a lot!

Thanks much,

Suede MGMT
AFFLUENTLIVINGWS

AffluentLiving World Success



Nov 10 2009 2:40 AM

VERY IMPORTANT READ & PASS IT FORWARD!!!

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To Prevent; this; call the following FROM YOUR CELL PHONE: 888-382-1222.
(NATIONAL DO NOT CAL LIST), it will only take a minute of YOUR TIME, to block your Cell Phone Number, for Every “Five Year” Course Period. YOU MUST Call from the CELLPHONE YOU WANT TO HAVE BLOCKED; YOU CANNOT Call from a Different Cell Number.

HELP OTHERS TO PROTECT THEMSELVES, (DURING THESE “RECESSION” ECONOMIC TIMES), FROM RECEIVING ADDITIONAL UNWANTED/NEEDED CELLPHONE CHARGES TO THEIR BILL, BY NOT BEING AWARE ON TO YOUR FRIENDS...

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Warmest Blessings to You,
“SEMPER FIDELIS”
Your Friend,

AffluentlivingWS
5th Annual Florida Entertainment Summit

5th Annual Florida Entertainment Summit



Nov 9 2009 10:56 PM

2009 Florida Entertainment Summit
Showcase Performing Artist of the day:
T.L. AKA Mr. East Cleveland

Check Out TL on the web:
www.myspace.com/tl216
Follow TL on Twitter
www.twitter.com/TL216MUSIK
Check out more artists or register here:
www.FloridaEntertainmentSummit.com
Forward an email to 2007@FloridaEntertainmentSummit.com if you're interested in showcasing


OPEN MIC CONTEST! WIN FREE STUDIO TIME AND MORE!

OPEN MIC CONTEST! WIN FREE STUDIO TIME AND MORE!



Nov 9 2009 9:07 PM

WE WANT YOU TO PERFORM AT OUR NEW OPEN MIC CONTEST!

THIS TUESDAY 10TH (Tomorrow)

WINNER GETS A STUDIO SESSION WITH SUPER PRODUCER GI JOE!

WHOS CAMP INCLUDES "chrisette michele"
AND HAS PRODUCED FOR RUFF RYDERS, MR CHEEKS AND MORE!

DEF JAM!

NO RSVP JUST COME THROUGH!

@ KARMA LOUNGE 1ST AVE BETWEEN 3RD AND 4TH STREET MANHATTAN NY

MUST BE 21+

ARTIST SIGN UP STARTS 8.30PM SHOW STARTS 9.30PM

ADMISSION $10

BE THERE!

Jimmy truelove

Jimmy truelove



Nov 9 2009 5:46 PM

www.reverbnation.com/blastmusicconcepts

We were crafted to be blasted
Genesis Media Group

Genesis Media Group



Nov 9 2009 3:32 PM

SOMEWHERE ELSE LOUNGE WHERE THE MATURE PEOPLE CAN PARTY..
A different flava and vibe!!!
myspace.com/se_lounge
6926 Main St.
Lithonia, Ga 30058
Money Power N Hoes Dats all CHIKO knows

Money Power N Hoes Dats all CHIKO knows



Nov 9 2009 12:46 PM

Check out my profile And Let me know Do you like me YES or NO http://www.doulike.us/photos/1538270.html?b=4&w=46
Elyse

Elyse Jackson



Nov 9 2009 10:22 AM

Check out my profile And Let me know Do you like me YES or NO http://www.doulike.us/photos/3257311.html?b=4&w=46
Psychic Barb Fara

Barb Fara



Nov 9 2009 7:20 AM

Check out my profile And Let me know Do you like me YES or NO http://www.wholikesu.net/photos/6773519.html?b=4&w=46
YQ (2-Xclusive C.E.O)

YQ (2-Xclusive C.E.O)



Nov 9 2009 3:29 AM

MONDAY IS CUMIN UP! boooooooooooooooooooooo lol bt anyway...hope ya weeknd was poppin! Have a goodnite
thehelevaguy

thehelevaguy



Nov 8 2009 1:27 PM

WWW.HELEVAGUY.COM CAPDON26@YAHOO.COM
Support Page for EAMON

Eamon's Online Promo Team



Nov 8 2009 9:32 AM

Thanks for the add!!!


--Eamon's Online Promo Team
http://www.myspace.com/e_promopage
http://www.myspace.com/eamondoyle
CHAZZY [twitter.com/AllChazzy]

CHAZZY [twitter.com/AllChazzy]



Nov 8 2009 1:27 AM

Non-HTML so:

**Come see RACY & CHAZZY perform!!
-Monday, Nov. 9th @ The Terrace...
-443 E. Colorado Blvd.
Pasadena, CA 91101
**HipHop/R&B Live Performances
**VIP Bottle Service!! :: Drink Specials!
** [now] ALL AGES!! :: $10 General Admission

|| COME SHOW YOUR SUPPORT! - See other live acts - Drink...and have fun! ||
POT BELLI MUSIC

POT BELLI MUSIC



Nov 7 2009 7:10 PM

Hey, whats good with you? I pray that all is well with you. I'm checking in with you again because well, that's what friends do. I stopped by your profile and got my boogie on! Lol! I dig it. If you haven't had a chance to stop by my profile and check out the all original sample free music produced by me, please do so. Your feed back is greatly appreciated. Thanks for your time and God bless!

Pot Belli Music...Are You Listening?



Hey, whats good with you? I pray that all is well with you. I'm checking in with you again because well, that's what friends do. I stopped by your profile and got my boogie on! Lol! I dig it. If you haven't had a chance to stop by my profile and check out the all original sample free music produced by me, please do so. Your feed back is greatly appreciated. Thanks for your time and God bless!

Pot Belli Music...Are You Listening?



Hey, whats good with you? I pray that all is well with you. I'm checking in with you again because well, that's what friends do. I stopped by your profile and got my boogie on! Lol! I dig it. If you haven't had a chance to stop by my profile and check out the all original sample free music produced by me, please do so. Your feed back is greatly appreciated. Thanks for your time and God bless!

Pot Belli Music...Are You Listening?



Hey, whats good with you? I pray that all is well with you. I'm checking in with you again because well, that's what friends do. I stopped by your profile and got my boogie on! Lol! I dig it. If you haven't had a chance to stop by my profile and check out the all original sample free music produced by me, please do so. Your feed back is greatly appreciated. Thanks for your time and God bless!

Pot Belli Music...Are You Listening?



Hey, whats good with you? I pray that all is well with you. I'm checking in with you again because well, that's what friends do. I stopped by your profile and got my boogie on! Lol! I dig it. If you haven't had a chance to s
Vamp

Vamp



Nov 7 2009 1:53 PM

FUCK HOW YOU FEEL!

VAMP
NEWMILLIE

NEWMILLIE



Nov 6 2009 2:57 PM

NEWMILLIE IS PRINCE OF THE CITY !!!
A.K.A. MIDDLEAST KID FROM SYRIA / JORDAN !!
Sound Cast

Sound Cast



Nov 6 2009 1:56 AM

To be or Not to be...

NO MORE WAR.


This is Japanese Original Sound Team!!
Please check it out!!

Sound Cast!!
The One and Only Paul Ma$$on

The One and Only Paul Ma$$on



Nov 5 2009 10:53 AM

Just showing your page some love from Unheard Radio at HTTP://UnheardRadio.com



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