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The time has come for the Swedish rock band Sugarplum Fairy to release their third album. And the timing couldn’t be better. The band is celebrating ten years in the game. It all started in a medium sized, medium rough town in medium Sweden.
One day some young lads decided to leave hip-hop behind and turn to the sixties, The Beatles and leather jackets. Lucky for us that they did!
In a cellar in the middle of Borlänge the five guys of Sugarplum Fairy started dreaming of playing before big audiences and making it big. Playing together for six years the guys were ready for anything when they released their first EP ‘Stay Young’ in April 2004. And later that year their first hit single ‘Sweet Jackie’ was released in Sweden and soon after that the album ‘Young and Armed’ saw the light of day. Their debut album gave them attention and success in Sweden for their young, careless and cocky pop originating straight from bands like The Beatles, The Rolling Stones and The Who.
After touring this album and starting to understand what it was all about it was time to release album number two, ‘First Round, First Minute’. This album came with a band who had grown, been through the real rock ‘n’ roll times and back and a band with more self-confidence.
This album took them round the world and Sugarplum Fairy gained new listeners and fans everywhere. They toured and toured and showed everyone that this is a band to count on, both live and on album.
And now two years later the five guys of Sugarplum Fairy are very very proud to present their third album, an album they are more proud of than any other.
The work with “The Wild One” all started at Bambina Pizzeria, a pizza joint in Stockholm. The five guys treated their producer to be, Ronald Spremberg to the restaurants best pizza. Apart from being a great producer that had already worked with the guys at on time before there was something else that “sealed the deal” according to singer Carl Norén:
- He has a great body with well-tuned muscles. We knew that he wouldn’t be one of those fat, tired producers that wouldn’t have the stamina and drive to keep going for weeks in the studio.
Of course this is not the whole truth. Sugarplum Fairy weren’t looking for a producer who would make their album sound like any of the bands they like, they wanted a producer who would understand what THEY want to sound like!
Sugarplum Fairy describe ‘The Wild One’ as the most Sugarplum Fairy-like album so far.
-We have found ourselves now and we know what we sound like. It’s as if we have worked ourselves out, says Carl Norén.
- We want to convey a feeling of that we don’t care about what people think about us. In some sense we have always been outsiders. And this feeling is in the lyrics of ‘The Wild One’. While we where living in Borlänge we didn’t fit in anywhere, so we moved to Stockholm thinking we would fit in there. But no, and this has made us into what we are today, says Carl Norén.
Having this said it’s not a thematic album the Sugarplum Fairy have released even though ‘The Wild One’ is evident in their lyrics, their music and even in their image. The music is freer than before; the song-writing brothers of Carl and Victor Norén have been braver this time around. Fans will still be able to recognize the hooks and melodies that Sugarplum Fairy do so well and new listeners will understand what it is that has taken Sugarplum Fairy this far. The raw but catchy pop is still there and the feeling of being outsiders is very present in the lyrics.
These five guys have a reputation of making catchy rock songs and delivering amazing live shows. They go their own way and have therefore, appropriately, named their third album ”The Wild One”, of course taken from the classic Marlon Brando film from 1953.
This fits Sugarplum Fairy perfectly as they have always moved in a different direction than what is expected of them.
But with that said, some things are meant to stay the same: Still the five friends from Borlänge, Sweden, still great melodies with a raw and not to polished feel to it and still the song writing brothers Carl and Victor Norén.
So Sugarplum Fairy packed their bags and instruments and went to the best recording spot they’ve ever tried out. In a secluded house in Malaga with a pool, a ping-pong table, their own cook and plenty of inspiration “The Wild One” found it’s form.
So three weeks in a house together night and day can make even the best friends get tired of each other. But these guys had the perfect medicine for the harder times. Watching the arguments of the band The Troggs over and over again always put a smile on their faces and kept them going even when time could get rough.
So this paradise on earth was the perfect place to record the perfect album. This was where the five guys in Sugarplum Fairy found their way back to the friendship that has always been the grounds for the band. Leaving the business partnership feeling behind and having the time to play again.
Sugarplum Fairy have shown once again that for every album released they take several steps forward and grow and reach a bigger fan-base and audience.
“This album is like a Sugarplum Fairy Greatest Hits. Every song is strong enough to stand on it’s own. We never felt that before with any album. On the last two albums the best songs carried the album in a way. Now everyone is a star, it’s like an All Star Team.
If the record company would allow us we should release 12 singles. We don’t think they will, but that would be a great statement about how we feel for this album.”
-Sugarplum Fairy
Never Thought I’d Say That It’s Alright - “People will probably say that this is the most uncommon song on the album, but in a way it’s the most “Sugarplumish” song of them all. We never have any limits when we write our music, and we like so many different styles. It’s inspired by Bob Marley and every time you hear Bob Marley you forget all troubles and problems. I wanted to write a song like that, that just makes you smile. Music shouldn’t be so complicated, sometimes a smile is enough.”
The Escapologist - “This is a dance song in a way. It hard not to stand still when you hear it. It’s sounds like the Coral on speed. Plus I love songs that start with a bass line. It’s a story about an escape artist who starts to mix up his professional life with his love life. And it’s inspired by the illusionist Criss Angel who was dating Cameron Diaz, Paris Hilton and all these famous beautiful women. Is that a part of his magic to get these girls? I think so.”
In Berlin - “The song in itself is very cinematic and so is the lyrics. The melody is very intense and suggestive while the lyrics paints up a picture of what is going on around the main character. A broken down love affair in the middle of a town falling into pieces. It's about leaving the past to be able to move on even if it means that you will be alone.”
Caroline - “Caroline is written as an letter sent with an melody to one Caroline. The melody is almost lullaby-like and maybe inspired by all the beautiful Swedish traditional songs that I heard as a child. The guitars and the piano follow the melody line while the song builds up and breaks down several times in its four minutes. The song begins with the sound of a train whistle to set the lonely feeling of the song. It's a farewell song and suits as the last song on the album.”
wow Carl is taking off...read his blogs, one every day at www.myspace.com/carlnorensmusic and his songs are awesome Beginning to think he never got enough space in Sugarplum fairy, but now his taking the place he deserves
from Victor's twitter account: "I will be singing songs tomorrow in Malmö with "Everybody Gets Lonely Orchestra" @ Debaser. Featuring members from Swedens best band,The Ark. If you‘re in town, come and play with us!" have fun!
Sweden´s GREENORANGE has released their album "World wide"! Check us out! Available at: www.Bengans.se / itunes music store / Peoples music store / Amazon.com / Spotify
we are an exciting new band from liverpool uk we believe we are writing special songs and would love you all to hear them for yourselfs you wont be sorry you did and who knows you might just fall in love
best wishes to all
mournin sky
P.S WE HAVE JUST ADDED 3 NEW ACOUSTIC DEMOS AS A THANK YOU FOR EVERYONES SUPPORT SHOULD KEEP YOU BUSY UNTILL WE BRING OUT THE BIG GUNS !!!!!
we are an exciting new band from liverpool uk we believe we are writing special songs and would love you all to hear them so please come and have a listen and who knows you might just fall in love if you would like to down load any of the songs on our myspace page you can at www.mourninsky.com for just 70 pence a track
Why is it a hiphop song on this site, i don..t mind hiphop but I can..t imagine it..s a Sugarplum fairy song. Btw congrats to Carl for a successful support on the German Mando diao tour, you shoul release your songs.
hey guys is there any chance that I could get a good version from carl's song "all fall down"? I went to the Mando Diao concert yesterday, and I really enjoyed Carl's part before.
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