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SWAMI RECORDS STARTED IN 2000 AS A MEANS TO RELEASE THE INNER MAN/BOY/CHILD OF HEAD HONCHO, OVERLORD, JOHN REIS. REBORN AS THE SWAMI HE DECIDED IT WAS TIME TO SHARE HIS AURAL PREMONITIONS WITH THE WORLD. AFTER YEARS OF POUNDING THE PROVERBIAL PAVEMENT THAT IS THE UNIVERSAL CLUB SCENE WITH SUCH TOP END ENTERTAINMENT AS DRIVE LIKE JEHU, PARTY FOUL, ROCKETS AND THE CRYPT AND SACRED FIST, REIS DECIDED IT WAS TIME TO EXPRESS HIS TALENTS THOUGH HIS WELL-DOCUMENTED SENSE OF GREAT MUSICAL TASTE (HE WAS ONCE A VERIFIED INDUCTEE ON INTERSCOPE RECORDS TASTEMAKER DATA BASE LIST IN 1994 WHICH CONSISTED OF ONLY 3,000 OTHER INDIVIDUALS AT THE TIME). ALTHOUGH THE CRITERIA TO BE A FULLY SANCTIONED SWAMI ACT SEEMS TO CONSIST OF A VARITY OF A VARIETY OF MALLEABLE BELIEFS SHIFTING WITHIN THE PSYCHE OF THE SWAMI HIMSELF, A FOCUS ON THE LOCAL, MUSICAL HOT BED OF SAN DIEGO IS IN ORDER. ONE THING IS CERTAIN WHETHER HE IS PLAYING IN THE BANDS, PRODUCING SOME OF THE FINEST SOUNDS ON THE LABEL OR MERELY ENCOURAGING THE ACTS ON THE ROSTER TO MAKE POOR CAREER DECISIONS BOLSTERED BY AN OVERBLOWN SENSE OF SELF WORTH, THE SWAMI WILL LEAVE HIS WELL MANICURED FINGER PRINTS WHEREVER FEASIBLE. ALL OF THIS ATTENTION TO DETAIL IS DESIGNED TO FILTER WHAT IS DEEMED HURTFUL MATERIAL AND WICK IT AWAY FROM YOUR PROXIMITY. THE SWAMI KNOWS THIS IS WHY HE WAS THRUST INTO THIS WORLD AND HE GLADLY ACCEPTS HIS DUTY. WHENEVER I GET A LETTER FROM A CHILD IN TEARS WITH NOWHERE TO TURN, THE SWAMI LAMENTS, I GET A FULL-ON RUSH. WE APPRECIATE THAT YOU BROUGHT YOUR BUSINESS TO US. THANK YOU FOR GIVING US THE OPPORTUNITY TO SERVE YOU.