sound drives us pretty and artful / we love bands not genres / from dreamy to unnerving we salute:
iLiketrains, Liars, Sonic Youth, Oxbow, Do make say think, Hella, Deerhunter, Fog, Battles, Fuck Buttons, This will destroy you, Espers, Apse, OM, These new Puritans, Mount Eerie, Bracken, Crystal Stilts, Dead Elephant, Jesu, No Age, Venetian Snares, Isis, Sunn o))), Scott Walker, Alexander Tucker, Nadja, Mogwai, GY!BE, Grails, Explosions in the Sky, Neurosis, Ulver, Boris, Capricorns, Melvins, Lustmord, Part chimp, Old Man Gloom, ...
when we were babies:
Joy Division, Sex Gang Children, Nick Cave and the Bad Seeds, Birthday Party, Bauhaus, The Fall, Band of Susans, Bathole Surfers, Laibach, Current 93, Death in June, Einstuerzende Neubauten, Pigface, Young Gods (L'eau rouge!), Killing Joke, And also the Trees.
... a collection of classic shoes
... a bunch of bands we like
... a cd-lookbook project
THE BANDS:
1. VINCENT VINCENT
(www.myspace.com/vvandthev)
2. STRICKEN CITY
(www.myspace.com/strickencity)
3. COMANECHI
(www.myspace.com/comanechi)
4. S.C.U.M.
(www.myspace.com/scum1968)
5. TWISTED CHARM
(www.myspace.com/twistedcharm)
6. PART CHIMP
(www.myspace.com/partchimp)
7. KASMS
(www.myspace.com/kasms)
8. MICRON63
(www.myspace.com/micron63)
9. NEW BLACK LIGHT MACHINE
(www.myspace.com/newblacklightmachine)
10. DEAR THIEF
(www.myspace.com/dearthief)
The "Greatest Hits" collection showcases the best of S***R (SWEAR) shoes through a capsule collection of timeless designs. These designs are signature hits, classics removed from past S***R collections, tweaked and updated every season whilst keeping with the brand's key elements. Established in 2001, S***R has become the chosen London based footwear brand. With an intimate relationship with the world of music and adored by the indie kids, it is of no surprise that S***R has such loyal customers.
Each season the S***R “Greatest Hits” look book will be made of a CD compilation featuring some of the greatest hits in our independent scene today, the artists are our models, we communicate through their music and aesthetics. It makes sense.
Mattia Zoppellaro will shoot the bands for S***R’s "Greatest Hits" campaign which will feature in VICE magazine from June. Mattia is a regular contributor at Rolling Stone and Mojo and his work has been published in NME, Colors, Vice USA, Tank, Sunday Times magazine, among many others.
The "Greatest Hits' series will be officially launched on the 13th November 2008, at the Number 22 store. The program will include the exhibition of the 10 bands photography by Mattia Zoppelaro + a secret gig!
Mission statement:
“Swear is about freedom of expression, thinking forward rather than reinventing classics. Twisting trends in our own way”
For the new season in stores now, AW2008, S***R is introducing the last of 3 collaborative collections with Fred Perry, 2nd Season "I S***R by Hummel" and continuous works with Best One and D.I.E. (Denim is Everything). Collection hits the stores in September.
The Greatest Hits collection will follow shortly after.
'Swear in Carnaby st. has great men’s shoes'
Matthew Williamson in style.com
‘…on the streets of London, Paris and Tokyo its evident that the footwear choice for a new crop of trend-setting men is the Swear urban collection, a groundbreaking line…’
Meghan Cleary for the JC Report
