For years I have been inspired by graffiti, hip-hop and other trends in modern art. Without exception, art with a message. In my vision, one had to make graffiti - a static art - mobile.
In 2003 I came up with the idea of designing something as basic as a functional bag incorporating an exchangeable flap. The flap created a great ‘wall’ for creating a ‘piece of art’. At first the flaps were blank and the set included a series of markers, enabling upcoming graffiti talent the space to create their own ‘Piece’. A bit later a ‘Collection’ of flaps was added to the line. In less than two years the Tagger bag has successfully made contemporary art (with a message) mobile. Moreover, the completed forms are not accidental. Think of TV and multimedia. Tagger bags have a high zap-quotient, you determine the image yourself - the one that best reflects your feelings. Perhaps it is this aspect in particular that make Tagger something more than just another bag... it's your bag!
Graffiti, Design, Fashion, Below's a video of our first graffiti artists at work on the bags.
