Did you know...
- In North America, The Brita Products Company is owned by The Clorox Company.
- Brita has the #1 market share of pour-through filter cartridges in the U.S. and Canada. It's the #1 faucet-mount filter in Canada and the #2 faucet-mount filter in the U.S. (Per Clorox's 2007 Annual Report.)
- While the original European Brita GmbH company has created a take-back recycling program for its filter cartridges, Clorox has no such program in place for re-using or recycling Brita cartridges.
- There is currently no way to refill or recycle Brita filter cartridges in North America.
In its FilterForGood campaign, Clorox promotes the use of its Brita filtration system, in combination with re-usable water bottles, as a means to reduce disposable plastic bottle waste.
Please join us in asking Clorox to go further and take responsibility for the millions of plastic filter cartridges that are also landfilled or incinerated each year.
What you can do...
- Sign the petition.
- Write a letter to Clorox executives.
- Send us your used filter cartridges.
- Spread the word!
Clorox has made environmental strides recently with its purchase of Burt's Bees natural products and its development of GreenWorks natural cleaners. Together, we can ask the company to go further and take responsibility for the waste generated by its Brita water filters. -->Please leave us a comment and let us know what you think!
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