Who I'd like to meet: Anyone with ingenious ideas to help promote tap water.
So what is Tappening all about?
Mark DiMassimo, founder of DiMassimo Goldstein, a NYC-based integrated-brand building agency, and Eric Yaverbaum, best-selling author and founder of award-winning PR agency Ericho Communications, are fed up with the massive waste of fossil fuels and resulting pollution of the Earth caused by the bottled water industry. With their combined 50 years of marketing experience, DiMassimo and Yaverbaum know what a difference they can make.
Together they have created Tappening, which will not only send a message to the American public and the bottled water industry, but it will also provide an answer with the sale of “Tappening” bottles, helping to ensure that all the water we drink is from the tap. A portion of the proceeds will go towards marketing the recently released documentary, Garbage! The Revolution Starts at Home
So how can you help?
Yaverbaum and DiMassimo are asking the public to help them send a message to the bottled water industry by sending them an empty water bottle with a note inside committing to drink only tap water and letting the bottled “tap water companies” know how you feel! The first one million empty water bottles will all be delivered to Neville Isdell, the CEO of Coca Cola., the marketer of Dasani bottled water. All the messages received will be posted on Tappening
For more information on how you can contribute to "Message In a Bottle", please contact Jenna Rosen at jenna@erichopr.com or Eric Yaverbaum at eyav@erichopr.com.
If you're a blogger and interested in more information about Tappening or setting up an interview with Mark and Eric please contact Jenna Rosen at jenna@erichopr.com
Bottled Water is a Big Drain
By Mark DiMassimo and Eric Yaverbaum
When you buy single-serve bottles of water, your money is actually purchasing water regulated less than tap, plus advertising. For that, you’ll pay more than three times for H2O what you pay for gasoline—$12 per gallon.
Single-serving bottled water costs up to 4,000 times as much as tap. It’s not only the cost, of course, that’s the problem. Cities must filter and disinfect tap, which comes from surface water. No federal filtration or disinfection requirements exist for bottled water.
City water systems must issue “right to know” reports about what’s in the water. Bottlers successfully killed this requirement for bottled water. Up to 70% of bottled water is unregulated by the Food & Drug Administration, because it never crosses state lines for sale, according to the Natural Resources Defense Council. So there may be a health cost, too.
Tap water is a local product that needs no packaging. Globally, bottled water accounts for as many as 1.5 million tons of plastic waste annually, according to the Sierra Club. Making the plastic in the bottles requires 47 million gallons of oil annually. And that doesn’t include the jet fuel and gasoline required to transport the bottles—sometimes halfway around the world.
In addition, billions of bottles end up in the ground every year. Sadly, only 20% ever get recycled, according to the Container Recycling Institute. The other 80%? Besides landfills, many bottles end up in oceans, posing a risk to marine life. By purchasing bottled water, you’re indirectly raising the price of gasoline and contributing to global climate change.
In 2007, the manufacturers of plastic water bottles generated more than 2.5 million tons of carbon dioxide emissions and required the equivalent of more than 17 million barrels of oil, according to the Pacific Institute.
Americans drank more than 30 billion single-serving bottles of water last year. Yet the vast majority of us have an unlimited source of clean, EPA-regulated tap water flowing from our faucets. The recent scare tactics—reports of pharmaceutical drug traces being found in tap water—from the $100 billion bottled water industry don’t ring true. Until recently, the only thing tap water was missing was cool marketing and an awesome image. Problem solved.
Tappening
www.tappening.com
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We just saw the documentary Flow (http://flowthefilm. com/) at the university. It was, wow. See it!! I am giving reuseable Bisphenol-free water bottles for Christmas...to drink tap water from. :)
Thanx for the friends add-and for caring about the Earth!
There is a wonderful eco-book for kids(printed on 100% Post Consumer Recycled Paper, 100% Bleach-Free, Chlorine-Free Paper and Earth Friendly ink) at this web site: WWW. KINGDOMOFCLEAN. COM
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