Ever wanted to be famous? Ever wondered how those who have achieved an extraordinary
level of fame have managed to keep it? Ever wondered what it is that that makes so many of
us so fascinated by, and even covetous of, famous people. Or what makes anyone want to be
famous, just for the sake of it?
In The Fame Formula, Mark Borkowski, one of the Britain’s leading publicists,
casts an insider’s eye over the astonishingly rapid growth of the fame industry, from silent
movies to the internet and the instant news age. The book offers insights into how to come
become famous and how to maintain that fame, using the stunts and practises of great,
though often forgotten, publicists as illustrations. It highlights the extraordinary leaps of
imagination that publicists used to promote movies, people and products.
These are the people who sat on and hatched an ostrich egg to promote the film The Egg
and I; the people who insured Betty Grable’s legs for $1 million to her in the press;
the people who restrained Tom Cruise’s sofa bouncing tendencies; the people who
dressed Marilyn Monroe in a potato sack for a glamour shoot; the people who spun
webs of invented live for movie stars whose sexual preferences would have outraged the
public in the early days of Hollywood; the people who sold a vision of Hollywood that has
become reality.
Borkowski has discovered a scientific formula for the maintenance of fame, which is revealed
in the book, that will help anyone wishing to achieve fame to do so, using the examples set by
the great publicists as a guide to getting their name noticed.
If you sign up to this MySpace page you will receive six exclusive out-takes from The Fame
Formula, presenting some of the craziest, greatest and shrewdest stunts ever played on a
willing public in the name of making something or someone famous, along with a selection of
revealing photographs.
When the book is published, a competition, in association with Borders Books, will be
launched to find a talent who can be promoted by Mark Borkowski for a fifteen months, using
the Fame Formula as a template for perpetuating their success. If you think you have the talent,
beauty, skill or staying power to become a lasting celebrity, visit Borders Books online and
submit your video from August 4th.
The Fame Formula by Mark Borkowski is available to pre-order from Borders Books online.
Online Now!
