"Jonny at The Hook Up has always been 100% supportive in relation to my progression as an artist and producer. When it comes to marketing and promotion, his combined innovative thinking and vast industry experience has helped me increase my fan base massively in a short space of time. I know that I can always count on Jonny for the best advice and direction for developing my career as an artist."GUY ANDREWS (IAMBIC)"The thing that's impressed me most about Jonny is his genuine interest in making my music a success. Even after the hugely informative initial meeting, he has continued to stay in touch and help me throughout my single and mixtape release. Very satisfied customer."TRICKY MICKY"As an artist, The Hook Up Consultancy gives me the benefit of years of industry experience and an enormous wealth of contacts, two things that I just don't have the time to spend the next decade building. Working with The Hook Up allows me to concentrate on the job of getting my music sounding the very best it can be. As an artist it's important to have someone at the business end that you can trust, it's also crucial that they too have a good pair of ears!" CARL FAURE (WARRIOR ONE)"Finding like minded people, who know what they are doing and have a similar work ethic to me is hard. Jonny is a stand up guy who knows what's what and who's who, and like L'Oreal he's worth it" ALDO VANUCCI"Working with The Hook Up has given me the confidence to move forward with my own music production and promotion, demystifying the music music industry into a language I understand, and the contacts i have been put in touch with are invaluable" ANDY MAITLAND (SEVENSEVEN RECORDS)
Fed up of trying to work out how to get your music to the right people at radio? Not got the time or patience to trawl hundred of magazines in the vain attempt to find out which journalist to send your music to? Wondering how bands get their music played on the TV or placed in adverts?THE HOOK UP is brand new company launched to provide artistic and business help for artists or bands that have taken the choice to self release their music but need guidance provided by industry experts.
THE HOOK UP provides the following services....RADIO - If you can't afford the huge fees that radio pluggers charge, the alternative is using our mail out service to send your single or album to the most suitable shows at BBC Radio 1, 2 and 6 Music, XFM, Virgin, Kiss etc, and to all the Heads of Music at BBC Regional Radio and Independent Regional Radio for a fraction of the cost. We are not radio pluggers but at the beginning of your career the main thing you need to do is to make sure that the right people are receiving your music.
PRESS - A good PR company can charge you anything upwards of £750 per month ongoing and cannot guarantee you results. Bands are so often faced with the simple reality that they cannot afford to take on a PR company but understand that coverage in press and online is crucial. Our service offers targeted mail outs to key journalists, which is essential to your press campaign and all at an affordable price.
PUBLISHING - As a self releasing band or artist it's almost certain that you own your publishing rights as well as your master rights. Maybe you don't even have a complete understanding of what publishing rights are? One thing is certain though, your publishing rights have a value and you need to exploit them! Our publishing mail out will get your music to over 250 companies that 'syncronise' music with moving images - TV, advertising agencies, software and game developers and film production companies. We also have a deal to submit music to the USA market for adverts and movies. Although the big payout is getting your music into an advert or movie, the bread and butter money is made from plays during TV programs and trailers that lead to a steady stream of revenue for your band.
MANUFACTURING AND MASTERING - Years of working in the industry means that we have access to the cheapest deals on offer. Our clients save tens, hundreds and sometimes thousands of pounds by simply being put in touch with the right companies.
WEBSITE DESIGN - We work with a network of designers and developers who tailor website design for artists and bands. Take control of all aspects of your on line presence, sell your own digital and physical music, sell merchandise and have systems to update your website, which saves you hundreds of £££ in maintenance fees.
STRATEGIC PLANNING FOR SELF RELEASE - We can also give you a master class on the music business. Jonny lectures at colleges on Music Business Studies so can break down the whole industry into simple terms so that you have a comprehensive understanding. We give advice on timelines for release, marketing, royalty collections, touring, online strategies and distribution. We can help you draw up cashflow forecasts, budgets, business plans and contracts. If you need to employ a service with another company we can help you to make the right choice, potentially saving you money.
Prices start from as little as £100
99% of unsigned bands cannot afford to pay £1000 for a radio plugger or £1500 per month for a PR company and certainly don’t have lists of contacts of music supervisors in TV, films, ad agencies and game companies. The Hook Up aims to solve these problems for bands, artists & producers, providing targeted radio and press mailouts and syncronisation mailshots for self releasing artists or small independent labels.
Self releasing is no longer a last option for bands or artists - it is now considered the way to launch your career. Many independent and major labels won't even consider signing artists until they have self released 3 or 4 tracks, built their fan base and done some touring or live performance. In short they want you to do a lot of the work they used to do. Whether you go on to sign a deal or choose to carry on self releasing, we are here to make sure you understand the best way to start promoting yourself.
Drawing on years of experience in the independent music business, The Hook Up will simplify the baffling release process and provide the very best advice, services and contacts .
Founder Jonny Goodwillie (aka JONNY REGGAE) has been involved in nearly all aspects of the music business over the past 20 years - from running free parties in the late 80's / early 90's, to running sound systems, promoting club nights across all genres and live performance (including ROOTS GARDEN, the UK's longest running reggae night), booking artists for BEACHDOWN Festival 2008, presenting a new music show on Brighton's Juice FM radio, DJ'd across Europe and most importantly running his company CATSKILLS RECORDS & MUSIC PUBLISHING. Catskills has been running for over 13 years, and has released acclaimed albums by artists such as Husky Rescue, Pepe Deluxé and Black Grass to name a few. Catskills artists have toured the world, played many of the top festivals and sound tracked adverts for brands such as Levis Twisted, iPod and Ray Ban.
We offer an 'a la carte' range of services, tailored to you and your budget. Many bands will want to be as hands on as possible to save money and to learn. We can be your mentor, ensure you make the right choices and don't make expensive mistakes!
Contact us at jonny@thehookupconsultancy.com for a full list of our services.
Hi guys, thanks for finding me and adding me. I'm pleased to know that your company is there and helping. I hope you like my songs and that maybe we can work something out and work together maybe.
thanks for the friends request - you're added! Back from the USA now and on a short tour of England Or you can find my albums on iTunes (most recent An Innocent Evening of Drinking) d x
Thanks for the add. Good to find companies like yours - looking to the future of the music industry and trying to help smaller bands get on. Good on you, Paula
The Hook Up Agency helped me get signed to one of my favourite labels. Big Up Jonny for his expertise and commitment. Wouldn't of done it with out you!
Online Now!
