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As the Label Behind Live Music, Jim Beam has a long-standing association with music in Australia.

In past years, Jim Beam has both sponsored and produced music platforms which have provided launch pads for new artists, such as the Jim Beam National Campus Band Competition, and also supported many events, with the view of contributing to the simple process of bringing together and celebrating with the masses - a love of music.

Jim Beam is a proud sponsor of BluesFest (Byron Bay NSW), Southbound (Busselton WA), Westcoast Blues 'n' Roots (Freemantle WA), Tamworth Country Music Festival (Tamworth NSW), Point Nepean Music Festival (Mornington VIC), Southern Roots (TAS), MS Fest (TAS) and BluesFest New Zealand.

Jim Beam supports live music in venues all over Australia but would like to acknowledge association with the Hi-Fi Bar & Ballroom (VIC), The Espy (VIC), The Gaelic (NSW), The Evelyn (VIC) and The Republic (TAS), who go out of their way to keep the scene alive and kicking

The music scene for Jim Beam is not about the biggest logo or the most mentions for us - we do not need props for every single thing we do. Music is a platform that cannot be owned, no matter how hard brands seem to try.

Jim Beam is interested in your feedback and how we can get better involved in the community - where should our support go? The music industries are continually evolving and we want to keep relevant. This site is monitored by our music agency who speaks directly to us and tells us what you really want. Hit us back.

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