| We got the Internet goin'nutz! Paul Wall might have trademarked the phrase, but in the past couple of years nobody can stake that claim like The Mix Unit. Recently honored with the 15th spot on Entertainment Weekly magazine's list of the "25 Best Music Websites," The Mix Unit's cyberspace hip-hop takeover has only just begun. The Mix Unit is the No. 1 source for mixtape music and culture, offering hip-hop artists and DJs the ultimate promotional platform, and responsible for bridging hip-hop's allegiance with the industry's leading artists and trendsetting DJs. Co-owned by the award winning radio and mixtape DJ/producer Clinton Sparks, The Mix Unit is the leading online retailer of "official" mixtapes: street-level promotional discs sanctioned by hip-hop artists for the purposes of breaking new and original music often in anticipation of an artist's official label recordings. Mixtapes' inherent value is to reach the hip-hop community at the ground level, allowing artists to speak directly to the hungriest hip-hoppers as well as test markets of concentrated consumers. Known for their exclusive freestyles, original music, creative DJ mixing, unearthed hip-hop gems, and vicious emcee battles, mixtapes are most valued for their power to propel new artists into the industry spotlight. One-time unknowns such as Notorious B.I.G., The Warlox (you know them as The Lox), Fabolous, The Diplomats and, of course, 50 Cent have mixtapes to thank for their transformation into some of hip-hop's household names. The success of mixtapes in breaking artists has led to waves of artists releasing their own mixtapes, with artists such as Chamillionaire, The Game, Young Jeezy, Talib Kweli and Paul Wall enjoying great success in part due to their initial mixtape popularity. The Mix Unit has collaborated with numerous artists to help promote mixtape projects, including artists such as Lil' Wayne, Juelz Santana, B.G., Lupe Fiasco, Lil' Flip and The Clipse whose classic We Got It 4 Cheap, vol. 2 was widely regarded as the best mixtape of 2005. As well as offering the widest selection of hip-hop, R&B, and reggae mixtapes in the world, The Mix Unit is also a leading online retailer of everything hip-hop-related, including albums, DVDs, vinyl, clothing, downloads and other music merchandise. Be sure to log on to www.MixUnit.com and Stay In The Mix with the hottest hip-hop website in the universe. |
