A rare breed
Thursday, September 18, 2008 4:59 PM
By Chris DeVille
Almost a decade ago, a group of lifelong friends from the East Side banded together in pursuit of a common goal: Making a name - then making a living - through hip-hop.
Omnibreed accomplished that first part long ago, having established their crew as one of the most respected names in local and regional rap. They continue to pursue the second part Friday with the release of the new mixtape Whut Radio Volume 2.
"The whole goal is to be self-sufficient within the music industry to where we can sell our own albums, we can book our own shows and have minimal involvement from outside companies," said rapper Spade Trump, one of a swarm of nine Omnibreed associates who filled a circular booth to talk about the group. "The way the music industry is structured nowadays, you got to go independent."
The group knows that to make a living outside the trappings of the music industry means they have to be businessmen as much as artists. With that in mind, each member of the entourage has a role, whether it's booking shows, posting fliers, soliciting radio support or whatever else it takes to elevate Omnibreed to the next level.
"It is fun because I'm doing it with friends and people I love, but first and foremost to me, this is a job. I take it that seriously," rapper C-10 said. "I'm so confident in our craft and our talent that I know it's going to take us to the next level, and the only way we won't get there is by holding ourselves back."
Omnibreed does not lack for vision. Since the beginning, when they were just a few buddies rapping into a four-track, they've tried to offer something for everyone under one banner - a "universal breed," they explained. Over the years they've expanded to include a broader palette of rappers and added dancers, fashion designers and in-house production team Put the Money in the Bag Productions to the mix.
"Now the people we bought beats from buy beats from us," C-10 said.
A mixtape is the perfect way to serve up a hip-hop variety platter, and Whut Radio Volume 2 comes through in that regard. The disc incorporates more than a dozen rappers, producers and singers and even delves into R&B - uncharted territory for Omnibreed.
As a musical document, the disc is a worthy introduction to the group. The first chance to pick it up, and the latest chance to witness Omnibreed in person, is this Friday's installment of their monthly Fresh Fridays concert series at High Five. And if you don't like what you get, the group offers a money-back guarantee, complete with a direct cell phone number.
"We've never received a call," C-10 said, "If anything, if we ever received a call, it's 'I need another one for my brother.'"
Finally the time has come to present the illest hiphop prodigies to touch the mic. Hailing from Columbus, Ohio this dynamic Breed quotes "music makes the world go round". The constant hunger, motivation, and destined pursuit for success has brought forth a true emotion to bless the mic.
Omnibreed's hiphop style has been summed up as being a rebirth of classic hiphop with a new school flare. The chemistry between Spade Trump and C-Ten has been noted as being reminiscent of the unique sounds of groups such as Outkast. Furthermore, Omnibreed is fully equipped with a group of sharp shooting mc's that glimmer an essence of The Wu-Tang Clan. Here lies a crew thats quick to grab the attention of anyone who's a fan of steaming verses and scolding hooks, not to mention the captivating delievery we bring to any venue.
Omnibreed was established in 1999 out of Columbus, Ohio in hopes to skyrocket local talent. Seven years later some would say the grind is paying off and generating a lovely buzz. With one of the longest played local songs in history that spun for six weeks straight, "Get Familiar" went on to receive airplay by other surrounging cities such as Dayton, Toledo, and Cincinatti. After an array of local mixtape apperances such as veteran Dj Kid Magics "Killer Combos and Live Freestyles", the group went on to produce their debut album, Omnibreed Enterprise Presents... Whut Radio Vol.1. This mixtape was compiled with a number of in house upcoming producers such as Put the Money in the Bag Productions, and Ride Out Music Productions. Also the "breed" collaberated with a number of affiliates to Omnibreed Enterprise, such as L7 Music, J. Jones, and Oct 5's Padded Room Productions. That only went on to landing a variety of shows like the largest hiphop show in the midwest "BHB's Hiphop Expo" and other venues like the Scarlet and Gray, Barrister Hall and Little Brothers night clubs and the Anti-Establishment Tour.
In conclusion Omnibreed Enterprises blends its universal raw hiphop flavor with mainstream beats and a presence destined to dominate the rap industry. Our in house producers and gifted songwriters give us an edge over any other crew currently in the game. With a plethra of personalities to bless the mic Omnibreed is sure to give you a verse, beat, hook, lyric or song that leaves you on the edge of your seat anxious to hear more.
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