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thinkking brain



nationally capable thinkking media, inc. is an intelligent & inventive guerrilla marketing, media relations, engagement and sampling collaborative. our team possesses combined expertise in the entertainment, luxury, style & hospitality arenas. we excel in the conception, production and execution of intelligent, clever and newsworthy events and promotional campaigns. we arrest the attention of both general and niche markets via fierce networking, strategic editorial exposure, captivating creative and illustrative copywriting. hailing from the big apple - christopher hughes, lisa silvera and a valued core team of professionals; exercise dynamic, diverse energies and skill sets. this potent combination continues to lead to the successful teaming with exceptional entities including:

DISNEY/Buena Vista Home Entertainment, Burrell Communications, Toyota, Nissan, Infiniti, SCION, Verizon Wireless, McDonald's, Presidential Candidates Senator John F. Kerry & Senator Hillary Rodham Clinton, Erykah Badu/Hair Stories, Jona Cerwinske/Fine Artist, Funkshion Fashion Week Miami, Carubbean JuneFest 2006, ADIDAS/Stella McCartney, L.A.M.B./Royal Elastics, PERONI Italy, Hennessy, AOL, Harper's Bazaar, New York Magazine, Bobbi Brown Cosmetics, FACE Stockholm Cosmetics, Ghirardelli Fine Chocolates, DogWater, American Cancer Society, Women's Chamber of Commerce, Miami Beach Chamber of Commerce, City of Miami, NASCAR, Public Magazine, Hotel Victor South Beach, The National Hotel, Catalina Hotel, Majestic Properties, Izze Natural Soda, Proctor & Gamble, Ed King’s Kaleidoscope Conspiracy, Buddha Soul Jewelry, Isla Resort Collection, Look Within Activeware Collection, and countless others.




christopher i. hughes/co-founder/president/ceo
christopher@thinkkingmedia.com & 30 55 34 24 00 ?
idea central.
? SUCCESS South Florida Magazine/ 40 Under 40 Most Prominent Black Professionals of 2006

after a stellar 10-year corporate career with hbo and ogilvy & mather, christopher attributes the impetus to starting his own company to "a quest for an intelligent haven to think, create and professionally excel." In 1998, honoring his entrepreneurial spirit, christopher moved to miami from nyc, looking for the "right" opportunity. In 2000, that opportunity presented itself and he successfully pooled powers with lisa silvera, a respected nyc p.r. and copywriting muse. christopher knew they had something special to offer the world-together. After three years of hard work, the big dream yielded the big bang. making up half of the creative, strategic, analytical and business brain that is thinkking media, christopher has kept the company afloat while attracting big name clients like disney/buena vista home entertainment, miramax home entertainment, Toyota/Infiniti SCION and gwen stefani/L.A.M.B. for royal elastics to their client/partner roster. christopher's most valuable assets are listening and his keen attention to detail.


lisa m. silvera/co-founder/senior vp/creative director
lisa@thinkkingmedia.com & 30 57 72 22 23
girl with the golden gab.

a 15-year+ copywriter & editor, media relations, sales promotion and advertising veteran has thrown caution and corporate to the wind and fashioned an admittedly insatiable passion for all things “smart, sensible and expensive” into a livelihood. She has excelled and found joy as a publicist, tastemaker and brand wizard for FACE Stockholm, T’ LeClerc Cosmetics, L’Artisan Parfumerie, Alain Mikli Occhiali, Robert Lee Morris Jewelry, Hush Puppies, Buddha Soul Style Jewelry, Look Within,, ActiveWare Collection, COACH, Stella McCartney for ADIDAS - to name a few. Her calculated and soft sell approach to pitching the skinny has caught the attention of media goddess Oprah Winfrey, AOL/Time Warner, VOGUE, Harper’s Bazaar, The New York Times, CNN, the Miami Herald & many others. Both an Emerson and Skidmore College co-ed seasoned with account, client and consumer experience, she prefers spirited daytime appointments to late-night schmoozing. her modus “stirs media providers with accurate, illustrative & newsworthy information via a short, painless media release – accompanied by minimal phone chatter.”

? LatinaStyle Magazine/Entrepreneur of the Year 2005
? Network Miami Magazine/One of 25 Most Prominent & Successful Black Business Women 2006


inventive marketing & media relations incomparable copywriting and editorial progressive brand development & design services innovative event architecture, production & promotion

big, money making ideas served fresh daily – thinkking media



Notable Recognition

thinkking media (lisa & chris) with Sean Combs & Yung Joc

thinkking media (lisa & chris) with Al Gore

thinkking media (lisa & chris) with Hillary Rodham Clinton

thinkking media (chris) & Victoria Silvstedt

thinkking media (chris) with OJ Simpson

thinkking media (lisa & chris) with FL State Rep. Luis R. Garcia

thinkking media (chris) with Tony-DJ

thinkking media (lisa & chris) with Michael Bivens

thinkking media (lisa) with SUPA Cindy

thinkking media (lisa) with Sway

Case Studies

Client: Schieffelin & Sommerset

Product/Service: Hennessey V.S.O.P. Cognac

Target Market: Creative, free-spirited upwardly mobile young black professionals aged 21-36.

Charge: Secure brand recognition of Hennessy V.S.O.P. Cognac in a multi-day festival environment that prohibited the dispensing of alcohol. A family-friendly, publicly staged event. To produce a memorable “liquor without spirits promotion”.

Methodology/Execution: Promote Hennessey V.S.O.P at the Memorial Day/Umoja Festival/Black Beach Week via a live, accomplished urban/graffiti artist. The nationally celebrated artist Jona Cerwinske (his mother a globally recognized art historian and grandfather creator of Betty Boop) attracted and engaged the crowd (all ages) by interpreting the Hennessy V.S.O.P. vibe (music/urban platform) complete with the creation of several large format murals on canvas and several fine-detailed bottles. Created an art “camp” by elevating artist in slick, velvet stantioned “Hennessey V.S.O.P. Art Lounge”. Utilized 50+ modern (and durable) vinyl bean bags for seating. Systematically dispensed Hennessey V.S.O.P. branded collateral and premiums throughout event nationally celebrated DJ performed adjacent to artist “live painting”. Client retained a collection of 4 commissioned artworks for corporate collection valued at $500 to $2700 per. Collectible bottles then presented in ceremony to local notables including the Mayor, Commission, Police Chief, Luther “Uncle Luke” Campbell (the festival founder) and other local and national notables. Recruited, trained and employed intelligent, spirited young adults clad in summer-weight, branded product uniforms systematically distributing flyers, premiums, and t-shirts resulting in record turnout and media attention.

Results: A resoundingly positive response from media, client, consumers, (skeptical) city officials and the 100,000+ festival attendees and participants. Because of the ultra hip and cool approach to our promotion and its’ staging, our clients environment was immediately adopted as the “press” meeting place and used to address/interview the press and notables in attendance. Major consumer, on-camera and print impressions. To our credit, our concept and premise was adopted by corporate and used as the basis of this successful national, urban marketing platform. Heralded as one of the most ingenious liquor promotions as not one drop of liquor was dispensed.




Clients: Proctor and Gamble/Vacation Connections

Product/Service: Promotion of Spring Break “Survival Kit”

Charge: Distribute and gain invaluable consumer brand recognition for premium-brand, luxury sample packages to impressionable, collegiate co-eds in the most competitive spring break locale in the nation. South Beach, Miami Beach, Florida.

Target Market: Male and female, urban, latino and general market, age range 18-23.

Methodology/Execution: Recruit, train and direct multi-age, multi-cultural young adults to approach and engage collegiate-aged “Spring Breakers” to experience various established and pilot product samples.

Results: thinkking media, inc. was responsible for successfully placing 2 million various samples in every hotel on South Beach over a 3-week period. Billed as the most memorable consumer product promotion on South Beach. Distributed and gained physical, virtual and consumer based brand recognition for vital brands at a nominal overall cost with quantifiable results.